Table 1

Number of views reported on the YouTube website per tobacco brand search (see Methods for selection of videos in a brand search)

Search termWorld cigarette sales volume (billions)22Videos returned,* NVideos analysed, NMean views, NMedian views, NMaximum views for a particular video, N
Winston cigarettes91.31264045,9443437208599
Mild Seven111.79824844052379609
Benson and Hedges101406232612102555
L&M cigarettes106.21919321912747329
  • * English and non-English language video.

  • Average.