Table 1-1

Components of the comprehensive programme, New Zealand, March 2000

Programme variable Status
Cigarette smoking prevalence age 15 and over21% in 1996 telephone survey, 24% in 1996 census, doorstep survey  1996, 26%; 1999, 26%
Cigarettes per smoker age 15 and over 16 per day in 1996, 15 in 1997-98, 14 in 1999
Tobacco consumption per adult age 15 and over Average annual compound decrease: 1981-90, 4.2%; 1990-99, 4.5%;  1999 level circa 1300 cigarettes pa
Tobacco tax and price (increases ongoing)23 minutes at average wage rates needed to earn 20 cigarettes. Tax  rate uniform per gram of tobacco, and inflation adjusted since 1990
Tobacco advertising (bans took effect in 1990-98) Advertising only in imported magazines; no tobacco sponsorships or  shop advertising permitted
Smoking restrictions (from 1991)Not permitted in offices, shops, or most public transport. Restricted in  restaurants.
Quit campaign (1999)Media campaign supported by a free telephone help line, its number  printed on each cigarette packet
Sales restrictions Oral tobacco sales not permitted. For smoking products, minimum age  of purchaser is 18 years
Tobacco packet labelling (1988, 2000)Warnings were varied and strong from 1988. From 2000, “Smoking  kills” was printed both in English and Maori
Products and additivesControls on content not yet in place