Table 1

Details of sample and follow up

		Control				TV media only				TV media + LTCN				Total
		Smokers	Ex-smokers			Smokers	Ex-smokers			Smokers	Ex-smokers			Smokers	Ex-smokers
Sampled at baseline	719	775			1744	1256			534	440			2997	2471
Eligible for 6 month follow up	641	715			1466	1130			464	405			2571	2250
Not eligible:
Moved/died	38	19			110	38			42	9			190	66
Away/ill	13	13			29	33			11	7			53	53
Inadequate details given	27	28			139	55			17	19			183	102

Followed at 6 months^1-150	475 (74%)	571 (80%)			1064 (73%)	854 (76%)			334 (72%)	312 (77%)			1873 (73%)	1737 (77%)
Not followed:
Refused	69	61			118	90			48	40			235	191
Not available after 5 calls	36	29			105	60			32	18			173	107
Wrong respondent followed	30	18			43	26			17	12			90	56
Reason not recorded	31	36			136	100			33	23			200	159

Eligible for 18 month follow up	438	526			960	794			290	288			1688	1608
Not eligible:
Moved/died	28	30			81	36			37	18			146	84
Away/ill	9	15			23	24			7	6			39	45

Followed at 18 months^1-150	288 (66%)	402 (76%)			673 (70%)	598 (75%)			198 (68%)	222 (77%)			1159 (69%)	1222 (76%)
Not followed:
Refused:	60	40			88	55			27	15			175	110
Not available after 5 calls	31	22			74	44			24	27			129	93
Wrong respondent followed	1	3			3	4			2	1			6	8
Reason not recorded	58	59			122	93			39	23			219	175

↵1-150 Of those eligible for follow up.