Smoking cessation in those followed at 18 months
| Unadjusted outcomes | Adjusted odds ratio (95% CI) | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Control | TV media only | TV media + LTCN | TV media only versus control | TV media + LTCN versus TV media only | |||||||||
| % smokers giving up cigarettes | 8.7 (25/288) | 9.7 (65/673) | 12.1 (24/198) | 1.27 (0.77 to 2.08)3-150
p = 0.35 | 1.27 (0.763 to 2.11)3-150
p = 0.35 | ||||||||
| % ex-smokers remaining off cigarettes | 94.5 (380/402) | 96.3 (576/598) | 96.4 (214/222) | 2.21 (1.11 to 4.40)3-151
p = 0.025 | 0.840 (0.345 to 2.04) p = 0.70 | ||||||||
| Pooled common effect on not smoking | – | – | – | 1.53 (1.02 to 2.29) p = 0.04 | 1.15 (0.737 to 1.78) p = 0.55 | ||||||||
↵3-150 Adjusted for predictors of giving up cigarettes: sex, age, manual/non-manual, daily cigarette consumption, “want to reduce smoking”, and sex by manual/non-manual interaction.
↵3-151 Adjusted for predictors of remaining off cigarettes: number of cigarettes smoked per day before stopping, length of time since stopping, whether persuaded to stop smoking by somebody else.