Industry sidestream “brand projects”
| Project name | Company | Additive/technology | Altered ETS attribute |
| Stealth | Philip Morris | “Aromatech” | Visibility/aroma |
| Cosmo | Philip Morris | Less tobacco | Visibility |
| Aquarius | Brown & Williamson | Expanded tobacco, low sidestream paper | Emissions/visibility |
| YW (Young Women) | RJ Reynolds | Vanillin | Aroma |
| Ambrosia | Philip Morris | “Aromatek 150,” “Aromatek 245,” vanillin | Aroma |