Table 1

PacifiCare StopSmoking implementation plan (draft). MCO network model

Action itemOwnerStart dateDue dateComments/updates
1Conduct needs assessment by marketEstablish appropriateness of implementing programs, ie, % of members that smoke, % of Spanish speaking members, high risk segments, etc
2Develop goals and objectives for the programMeeting NCQA/HEDIS initiatives, decreasing smoking prevalence, decreasing medical costs, added value to PacifiCare PMG's, increase PMG referral, added value to PacifiCare clients (employers), etc
3In conjunction with developing the goals and objectives, identify targeted populationsie, Secure Horizons, commercial, adolescents, high risk: diabetics, heart failure, acute myocardial infarction, pregnancy, etc
4Determine program evaluation processProvide employer, provider, member data and quit rate reports in aggregate and by market. Develop program database for tracking progress and measurable results
5Develop marketing and communications planDetermine strategy of promotion to providers, members and employers
6Assess pharmacy benefit options in support of a covered smoking cessation aidDetermine if nicotine patches are currently a covered benefit. Assess feasibility/cost of covering smoking cessation aids as part of the StopSmoking program
7Assess filing program as core or added value benefit. Determine member co-payPresent and discuss with commercial and government agencies, benefits administrators/committees
8Identify regulatory agencies by market that need to be involvedHCFA, DOC, DOI, etc
9File programs/promotion with regulatory agenciesProvide program overview/materials to corporate legal and regulatory (L&R) affairs, corporate L&R to facilitate regional L&R communication, market program manager to facilitate internal/market L&R communication
10Determine method of program enrollment for the StopSmoking programEnrollment process options. First option: member calls customer service. Information which would need to be collected includes: member name, member number, member date of birth, member mailing address, and member telephone number. Customer service would then fax the enrollment information to StopSmoking operations. The second option for enrollment is to distribute postage paid/self addressed enrollment cards that the member fills out and returns to market. Third option: member self refers and calls directly into a dedicated 800 line
11Determine staff/operations needsIdentify corporate program manager responsible for product delivery, promotion, market contact, provider services contact, counsellors, enrollment specialist, etc
12Develop budgetProgram delivery costs, promotion, Rx (NRT) benefit, staff recruitment and training, % of members who smoke/participation rates, etc
13Identify internal training/communication needsCustomer services, providers services, sales/marketing, PMG/IPA's, medical directors, QI, etc
14Establish time line/milestones for implementation of the StopSmoking programBased on regulatory filings, time line on presenting StopSmoking program to medical groups, coordinate with member publications advertisement, etc
15Identify medical groups to pilot program delivery and supportSelect and prioritise medical groups to support pilot
16Promote StopSmoking program in member and provider publicationsWork with PHS corporate communications, frequency and topic focus
17Develop and print collateral marketing materials for employers, health fairs, provider offices, sales/marketing, etcDetermine what quantity and items required for program promotional materials (brochures, overviews, Rx pads, chart stickers, poster, etc)
18Identify information services corporate and market contactsSupport for member validation, database maintenance, program reporting