Table 4

Smoker trait ratings for packages by experimental condition (n=512)

Experimental condition	Number of packs (out of eight) endorsed for each trait
Experimental condition	Female	Slim	Glamorous	Cool	Popular	Attractive	Exciting	Sophisticated
Standard	5.26^a	2.01^a	2.50^ab	1.87^ab	2.01^ab	1.84^ab	0.79	2.19^ab
No descriptors	4.34^ab	1.67^b	2.31^cd	1.87^cd	1.74^cd	1.67^cd	0.85	1.98^cd
Plain	2.94^abc	1.73^d	1.48^ace	0.97^ac	1.18^ac	1.10^ac	0.98	1.22^ac
Non-female	1.28^abc	1.13^abd	1.01^bde	1.19^bd	1.13^bd	0.92^bd	1.11	1.02^bd

Letters are used to indicate statistical significance between values in the same column. Values with the same letter are significantly different at the p<0.05 level.