Camel (%) | Marlboro (%) | Other (%) | ||||||
---|---|---|---|---|---|---|---|---|
Age (years) | 1993 | 1996 | 1993 | 1996 | 1993 | 1996 | ||
12–13 | 40.0 | 19.2 | 8.9 | 53.9 | 51.1 | 26.9 | ||
14–15 | 25.0 | 24.6 | 22.9 | 47.8 | 47.9 | 26.6 | ||
16–17 | 25.9 | 17.8 | 31.0 | 48.9 | 43.1 | 33.3 | ||
Overall | 29.8 | 20.9 | 21.9 | 50.5 | 48.3 | 28.6 |
↵2-150 Highly receptive adolescents either have a promotional item or would be willing to use one. It is assumed that the brand distribution for those who do not have an item but who would be willing to use one is the same as for those who have an item.