Market share of favourite advertisements of confirmed never-smokers who are moderately receptive3-150smokers from the 1993 and 1996 California Tobacco Surveys
| Camel (%) | Marlboro (%) | Other (%) | ||||||
|---|---|---|---|---|---|---|---|---|
| Age (years) | 1993 | 1996 | 1993 | 1996 | 1993 | 1996 | ||
| 12–13 | 54.0 | 56.8 | 16.5 | 17.2 | 29.5 | 26.0 | ||
| 14–15 | 47.5 | 52.3 | 22.9 | 25.2 | 29.6 | 22.5 | ||
| 16–17 | 40.7 | 52.1 | 25.4 | 24.6 | 33.9 | 23.3 | ||
| Overall | 48.9 | 54.1 | 20.5 | 21.7 | 30.6 | 24.2 | ||
↵3-150 Do not own and are not willing to use a promotional item, but did name the brand of their favorite cigarette advertisement.