Frames used to define the problem of tobacco in newspaper coverage of the tobacco settlement debate, 1997–98
| Frame2-150 | Number of articles in which frame appeared | Percentage of articles in which frame appeared | Number of articles in which frame was dominant | Percentage of articles in which frame was dominant |
|---|---|---|---|---|
| Kids | 95 | 81% | 64 | 55% |
| Davidv Goliath | 41 | 35% | 11 | 9% |
| Outside intruder | 29 | 25% | 6 | 5% |
| Costs of smoking | 28 | 24% | 6 | 5% |
| Drug delivery device | 24 | 21% | 7 | 6% |
| Smokers at risk | 23 | 20% | 5 | 4% |
| Deceit/manipulation | 20 | 17% | 6 | 5% |
| Killer/corporate liability | 17 | 15% | 0 | 0% |
| Non-smokers' rights | 5 | 4% | 0 | 0% |
↵2-150 Frames are adapted from previous analysis by Menashe and Siegel.1