Trends in prevalence of dominant tobacco control frames, 1985–1998
| Frame3-150 | Percentage of articles in which frame appeared as the dominant frame | ||
|---|---|---|---|
| 1985–1992 (n=81) | 1993–1996 (n=96) | 1997–1998 (n=117) | |
| Non-smokers' rights | 30% | 20% | 0% |
| Killer/corporate liability | 23% | 7% | 0% |
| Deceit/manipulation | 22% | 27% | 5% |
| Outside intruder | 7% | 7% | 5% |
| Kids | 4% | 22% | 55% |
| Drug delivery device | 4% | 10% | 6% |
| Smokers at risk | 4% | 2% | 4% |
| David vGoliath | 4% | 1% | 9% |
| Costs of smoking | 2% | 3% | 5% |
↵3-150 Frames are adapted from previous analysis by Menashe and Siegel.1 Prevalence of dominant tobacco control frames in newspaper articles for the periods 1985–1992 and 1993–1996 are from analysis by Menashe and Siegel.1