Table 1

Demographic characteristics of the final study sample

Demographics	Smokeless-only users			Dual users
	Total	Urban	Rural	Total	Urban	Rural
	n=2108	n=531	n=1577	n=790	n=146	n=644
Women (%)	41	41	42	6	3	6
Age (mean)	32	34	33	32	35	34
Socioeconomic status (%)
High	6	5	6	2	1	2
Medium	15	35	8	12	36	7
Low	80	60	86	87	63	91
Region (%)
North	24	11	29	35	21	39
East	32	22	36	19	26	17
West	35	56	28	32	23	34
South	9	11	7	14	30	10
Media access (%)
TV	86	99	81	85	99	82
Radio	48	38	52	60	56	60