Smokers' perceptions of health warnings on plain packs and avoidant behaviour and behavioural change
| Examples of respondent comments | |
| Health warnings | With the lack of advertisement, the health warning is the only thing you really notice on the packet. That stands out (Male, 25–35 years, C2DE) |
| You notice them more because there is nothing else on the packaging for the eye to go to…I think because you notice them more, I think it tends to make you think about it a bit more (Male, 25–35 years, C2DE) | |
| The picture on it was more obvious, what it was doing to you (Female, 25–35 years, C2DE) | |
| Behavioural change/avoidant behaviour | Well usually if I've got my normal packet I would have one if I was waiting on the bus or something, but when I was using the brown packets, no, I kept it in my bag (Female, 18–24 years, C2DE) |
| I kind of hid them away more. I didn't have the packet on show as much as what I usually do (Female, 18–24 years, C2DE) | |
| I did take it out less when I was out at the weekend (Female, 18–24 years, ABC1) | |
| It did make me cut down a wee bit because see taking the packet out it was quite embarrassing (Female, 18–24 years, C2DE) | |
| The colour puts you off a wee bit, you know, makes you smoke less (Female, 25–35 years, C2DE) | |