Table 3

Appraisal of campaign messages and actions taken as a result of campaign awareness by tobacco user types

Message appraisalSmokeless-only (n=1323)Dual users (n=565)
Made me stop and think72%72%
Was relevant to me and my life80%79%
Provided new information to me80%78%
Made me feel concerned about the effects of using smokeless tobacco on my health75%77%
Said anything about the ad or discussed the ad with others43%50%*
Tried to persuade others to quit using smokeless tobacco26%41%*
  • * Indicates statistically significant χ2 at p=0.05.