Pack openings and attractiveness, quality and distracts from warning means
| Standard flip-top | Rotate | Slide | Case opening | Side-flip | |
| Mean attractiveness | 2.90 (0.13) | 2.99 (0.10) | 3.19 (0.11) | 2.89 (0.12) | 3.03 (0.10) |
| Ranked most attractive by | 28% | 14% | 23% | 21% | 14% |
| Ranked least attractive by | 33% | 17% | 13% | 26% | 12% |
| Mean quality of cig | 2.73 (0.14) | 3.01 (0.10) | 3.30 (0.10) | 3.03 (0.12) | 2.93 (0.10) |
| Ranked highest quality by | 29% | 13% | 25% | 23% | 11% |
| Ranked lowest quality by | 39% | 11% | 11% | 24% | 14% |
| Mean distracts | 2.23 (0.12) | 3.23 (0.10) | 3.16 (0.10) | 3.42 (0.13) | 2.96 (0.09) |
| Ranked most distracts by | 13% | 19% | 14% | 43% | 12% |
| Ranked least distracts by | 50% | 9% | 11% | 21% | 9% |
| Mean preference | 3.43 (0.12) | 2.78 (0.10) | 3.35 (0.10) | 2.50 (0.13) | 2.95 (0.09) |
| Ranked most preferred by | 37% | 10% | 24% | 17% | 11% |
| Ranked least preferred by | 16% | 21% | 7% | 43% | 13% |
Values are represented as means (SEs).