Summary of the total arguments made opposing plain packaging of tobacco products*
| Argumentative frame | Number and proportion (%) of posts containing the frame |
| Plain packaging ‘won't work’ | 206 (27.1) |
| Anti-Labor Party/anti-Prime Minister Rudd | 117 (15.4) |
| Distraction from tobacco tax increase | 77 (10.1) |
| Nanny state policy | 66 (8.7) |
| Other health problems more important | 63 (8.3) |
| Legal impediments | 52 (6.8) |
| Smoking is only about addiction | 45 (5.9) |
| It won't stop kids smoking | 45 (5.9) |
| People will find ways to get around the law | 45 (5.9) |
| The tobacco industry will benefit | 23 (3.0) |
| Slippery slope—what will be next? | 22 (2.9) |
| Total arguments | 761 (100) |
↵* Includes those opposing arguments made in the 454 not in support comments plus the 15 mixed comments.