Factors associated with recall of exposure to campaign
| Independent variables | % recall campaign | Bivariate | Adjusted† |
| OR (95% CI) | AOR (95% CI) | ||
| Age groups (years) | |||
| 18–25 | 33 | 1 | 1 |
| 26–35 | 31 | 0.89 (0.61 to 1.28) | 0.80 (0.55 to 1.18) |
| 36–45 | 35 | 1.07 (0.76 to 1.52) | 0.89 (0.61 to 1.32) |
| 46–55 | 28 | 0.79 (0.51 to 1.22) | 0.63 (0.39 to 1.02) |
| Sex | |||
| Female | 32 | 1 | 1 |
| Male | 32 | 0.97 (0.74 to 1.26) | 0.93 (0.72 to 1.21) |
| Education | |||
| Primary or less | 36 | 1 | 1 |
| Secondary | 33 | 0.87 (0.62 to 1.23) | 0.81 (0.55 to 1.18) |
| Technical | 34 | 0.90 (0.49 to 1.64) | 0.87 (0.49 to 1.55) |
| High school | 29 | 0.71 (0.47 to 1.09) | 0.62* (0.39 to 0.98) |
| University or more | 26 | 0.61* (0.38 to 0.96) | 0.56* (0.32 to 0.97) |
| Monthly income (Mexican pesos) | |||
| $0–$3000 | 28 | 1 | 1 |
| $3001–$5000 | 37 | 1.48* (1.01 to 2.17) | 1.46 (0.99 to 2.14) |
| $5001–$8000 | 33 | 1.25 (0.85 to 1.83) | 1.28 (0.88 to 1.87) |
| $8001–$10 000 | 40 | 1.67** (1.16 to 2.40) | 2.02** (1.31 to 3.11) |
| $100 000 or more | 29 | 1.05 (0.63 to 1.76) | 1.31 (0.79 to 2.16) |
| Missing | 25 | 0.83 (0.50 to 1.37) | 1.00 (0.60 to 1.66) |
| Marital status | |||
| Single | 29 | 1 | 1 |
| Married | 34 | 1.22 (0.89 to 1.67) | 1.18 (0.82 to 1.68) |
| Divorced/separated/widowed | 29 | 0.99 (0.56 to 1.75) | 1.14 (0.62 to 2.08) |
| Smoking intensity | |||
| Non-daily | 27 | 1 | 1 |
| Daily, 1–4 per day | 33 | 1.32 (0.89 to 1.96) | 1.44 (0.97 to 2.14) |
| Daily, 5–9 per day | 30 | 1.14 (0.79 to 1.66) | 1.26 (0.85 to 1.86) |
| Daily, 10+ per day | 35 | 1.47* (1.03 to 2.09) | 1.59* (1.08 to 2.33) |
| Intention to quit | |||
| No | 30 | 1 | 1 |
| Yes | 35 | 1.22 (0.89 to 1.68) | 1.25 (0.91 to 1.71) |
| Exposed to pictorial HWLs | |||
| No | 32 | 1 | 1 |
| Yes | 32 | 0.99 (0.73 to 1.35) | 1.00 (0.73 to 1.38) |
*p<0.05; **p<0.01; ***p<0.001.
↵† Multivariate models adjust for all variables contained in the table.