Relevance |
|
| x |
| x |
|
|
| x | x | x | x |
| x | x |
|
|
|
|
|
Cultural suitability |
|
|
|
|
| x | x |
|
| x |
|
|
|
| x | x |
|
| x |
|
Identification with message |
|
|
|
|
|
|
|
| x |
| x | x |
|
|
| x |
|
|
|
|
Emotional response |
|
|
|
|
|
|
| x | x |
| x | x |
|
|
| x |
|
|
|
|
Usability |
|
|
|
|
|
|
|
|
| x | x | x | x |
| x |
|
|
| x |
|
Believability |
|
| x |
| x |
|
|
| x |
|
|
|
|
|
|
|
|
|
|
|
Perceived effectiveness |
|
|
|
|
|
|
| x | x |
|
|
|
|
|
|
|
|
|
|
|
Awareness |
|
| x |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| x |
Knowledge |
|
|
|
|
|
|
|
| x |
|
|
|
| x |
|
| x |
| x |
|
Unprompted recall | x |
| x |
| x |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Prompted recall |
|
| x |
| x |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Confirmed recall |
|
|
|
|
|
|
| x |
|
|
|
|
|
|
|
|
|
|
|
|
Recall, unspecified |
|
|
| x |
|
| x |
|
|
|
|
|
|
|
|
|
|
|
|
|
More likely to quit |
|
| x |
|
|
|
|
| x |
|
|
|
|
|
|
|
|
|
|
|
Influence to quit/cut down |
|
| x | x | x |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Intention to quit |
|
| x |
|
|
|
|
|
|
| x |
|
|
|
|
|
|
|
|
|
Intention to smoke |
|
|
|
|
|
|
| x |
|
|
|
|
|
|
|
| x |
|
|
|
Smoking behaviour |
|
|
|
|
|
|
|
|
|
|
|
|
|
| x |
|
|
|
| x |
Talked to others |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
about quitting |
|
| x |
| x |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Cigarette consumption/cutting down |
|
|
|
|
|
|
|
|
|
| x | x |
|
|
|
|
|
|
|
|
Quit attempts |
|
|
|
| x |
|
|
|
|
|
|
| x |
|
|
|
|
|
| x |
Self-reported quit rate |
|
|
| x | x |
|
|
|
|
| x | x | x | x |
|
|
|
|
| x |
Validated quit rate |
|
|
|
|
|
|
|
|
|
|
|
| x | x |
|
|
|
|
| x |
Smoking cessation advice |
|
|
|
| x |
|
|
|
|
|
|
| x |
|
|
|
|
| x |
|
Calls to Quitline |
| x | x |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Scientific accuracy |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| x |
|
|
|
Readability score |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| x |
|
|
|
Behavioural observation |
|
|
|
|
|
|
|
|
|
|
|
|
| x | x |
|
|
|
|
|