Campaign awareness among smokeless-only and dual users in the final study sample
| Demographics | Smokeless-only users | Dual users | ||
| Aware (n=1323) | Unaware (n=785) | Aware (n=565) | Unaware (n=225) | |
| Gender: | ||||
| % Male | 60% | 56% | 89% | 96%* |
| Type of settlement: | ||||
| % Rural | 71% | 81%* | 82% | 81% |
| Region: | ||||
| North | 28%* | 17% | 38%* | 30% |
| East | 23% | 49% | 14% | 31% |
| West | 41% | 24% | 36% | 20% |
| South | 8% | 10% | 12% | 19% |
| Respondent age: | ||||
| 16–25 | 26%* | 24% | 17% | 22% |
| 26–35 | 37% | 37% | 42% | 37% |
| 36–45 | 25% | 32% | 33% | 31% |
| 46+ | 12% | 7% | 8% | 10% |
| Socioeconomic status: | ||||
| High | 6%* | 5% | 2% | 2% |
| Medium | 18% | 10% | 14% | 12% |
| Low | 76% | 85% | 84% | 86% |
↵* Indicates statistically significant χ2 at p=0.05.