Characteristics of Nielsen SCANTRACK designated market areas
Market name | State (minimum price status) | Number of counties within state | Per cent of market population living within each state* | Market minimum price (MP) designation |
Albany | New York (MP-strong) | 15 | 91 | MP-strong |
Massachusetts (MP) | 1 | 7 | ||
Vermont (non-MP) | 1 | 2 | ||
Atlanta | Georgia (non-MP) | 57 | 98 | Non-MP |
Alabama (non-MP) | 4 | 1 | ||
North Carolina (non-MP) | 1 | 0 | ||
Baltimore | Maryland (MP) | 12 | 100 | MP |
Birmingham | Alabama (non-MP) | 42 | 100 | Non-MP |
Boston | Massachusetts (MP) | 10 | 72 | MP |
New Hampshire (non-MP) | 5 | 13 | ||
Rhode Island (MP) | 5 | 13 | ||
Connecticut (MP) | 1 | 1 | ||
Vermont (non-MP) | 1 | 1 | ||
Buffalo | New York (MP-strong) | 13 | 96 | MP-strong |
Pennsylvania (MP-strong) | 3 | 4 | ||
Charlotte | North Carolina (non-MP) | 17 | 87 | Non-MP |
South Carolina (non-MP) | 4 | 13 | ||
Chicago | Illinois (non-MP) | 6 | 93 | Non-MP |
Indiana (MP) | 2 | 7 | ||
Cincinnati | Ohio (MP) | 12 | 79 | MP |
Kentucky (MP) | 17 | 17 | ||
Indiana (MP) | 6 | 4 | ||
Cleveland | Ohio (MP) | 20 | 92 | MP |
Pennsylvania (MP-strong) | 2 | 8 | ||
Columbus | Ohio (MP) | 26 | 100 | MP |
Dallas | Texas (non-MP) | 34 | 99 | Non-MP |
Oklahoma (MP) | 4 | 1 | ||
Denver | Colorado (non-MP) | 26 | 97 | Non-MP |
Wyoming (non-MP) | 2 | 3 | ||
Nebraska (MP-strong) | 1 | 0 | ||
Des Moines | Iowa (MP) | 33 | 100 | MP |
Detroit | Michigan (non-MP) | 12 | 90 | Non-MP |
Ohio (MP) | 3 | 10 | ||
Grand Rapids | Michigan (non-MP) | 21 | 100 | Non-MP |
Hartford | Connecticut (MP) | 6 | 78 | MP |
Massachusetts (MP) | 3 | 22 | ||
Houston | Texas (non-MP) | 23 | 100 | Non-MP |
Indianapolis | Indiana (MP) | 45 | 99 | MP |
Illinois (non-MP) | 1 | 1 | ||
Jacksonville | Florida (non-MP) | 13 | 89 | Non-MP |
Georgia (non-MP) | 8 | 11 | ||
Kansas City | Missouri (non-MP) | 30 | 57 | Non-MP |
Kansas (non-MP) | 17 | 43 | ||
Las Vegas | Nevada (non-MP) | 4 | 100 | Non-MP |
Little Rock | Arkansas (MP-strong) | 45 | 95 | MP-strong |
Oklahoma (MP) | 3 | 5 | ||
Los Angeles | California (non-MP) | 4 | 100 | Non-MP |
Louisville | Kentucky (MP) | 45 | 84 | MP |
Indiana (MP) | 10 | 16 | ||
Memphis | Tennessee (MP) | 16 | 55 | MP |
Mississippi (MP) | 21 | 27 | ||
Arkansas (MP) | 13 | 16 | ||
Missouri (non-MP) | 3 | 2 | ||
Miami | Florida (non0MP) | 8 | 100 | Non-MP |
Milwaukee | Wisconsin (MP) | 11 | 100 | MP |
Minneapolis | Minnesota (MP-strong) | 38 | 93 | MP-strong |
Wisconsin (MP) | 8 | 7 | ||
Nashville | Tennessee (MP) | 41 | 83 | MP |
Kentucky (MP) | 18 | 17 | ||
New Orleans | Louisiana (MP) | 27 | 69 | MP |
Mississippi (MP) | 15 | 17 | ||
Alabama (non-MP) | 2 | 14 | ||
New York | New York (MP-strong) | 11 | 64 | MP-strong |
New Jersey (MP) | 12 | 31 | ||
Connecticut (MP) | 1 | 4 | ||
Oklahoma City | Oklahoma (MP) | 56 | 99 | MP |
Kansas (non-MP) | 2 | 1 | ||
Omaha | Nebraska (MP-strong) | 22 | 85 | MP-strong |
Iowa (MP) | 13 | 15 | ||
Missouri (non-MP) | 1 | 0 | ||
Orlando | Florida (non-MP) | 9 | 100 | Non-MP |
Philadelphia | Pennsylvania (MP-strong) | 13 | 67 | MP-strong |
New Jersey (MP) | 9 | 26 | ||
Delaware (MP) | 2 | 8 | ||
Phoenix | Arizona (non-MP) | 15 | 100 | Non-MP |
Pittsburgh | Pennsylvania (MP-strong) | 16 | 80 | MP-strong |
West Virginia (non-MP) | 14 | 13 | ||
Ohio (MP) | 4 | 7 | ||
Maryland (MP) | 1 | 1 | ||
Portland | Oregon (non-MP) | 24 | 85 | Non-MP |
Washington (MP) | 5 | 15 | ||
Raleigh/Durham | North Carolina (non-MP) | 35 | 99 | Non-MP |
Virginia (non-MP) | 3 | 1 | ||
Richmond | Virginia (non-MP) | 47 | 93 | Non-MP |
North Carolina (non-MP) | 10 | 7 | ||
Sacramento | California (non-MP) | 17 | 100 | Non-MP |
Salt Lake City | Utah (non-MP) | 29 | 67 | Non-MP |
Idaho (non-MP) | 34 | 30 | ||
Wyoming (non-MP) | 3 | 2 | ||
Nevada (non-MP) | 2 | 1 | ||
San Antonio | Texas (non-MP) | 40 | 100 | Non-MP |
San Diego | California (non-MP) | 1 | 100 | Non-MP |
San Francisco | California (non-MP) | 11 | 100 | Non-MP |
Seattle | Washington (MP) | 16 | 100 | MP |
St. Louis | Missouri (non-MP) | 19 | 70 | Non-MP |
Illinois (non-MP) | 19 | 30 | ||
Syracuse | New York (MP-strong) | 20 | 100 | MP-strong |
Tampa | Florida (non-MP) | 16 | 100 | Non-MP |
Washington, DC | Maryland (MP) | 11 | 39 | Not classified, dropped from analysis |
Virginia (non-MP) | 16 | 36 | ||
Pennsylvania (MP-strong) | 4 | 10 | ||
District of Colombia (MP-strong) | 1 | 9 | ||
West Virginia (non-MP) | 5 | 3 | ||
Delaware (MP) | 1 | 3 | ||
West Texas | Texas (non-MP) | 67 | 78 | Non-MP |
New Mexico (non-MP) | 9 | 20 | ||
Oklahoma (MP) | 3 | 1 |
↵* Numbers may not add to 100% due to rounding.