Table 2

Characteristics of Nielsen SCANTRACK designated market areas

Market nameState (minimum price status)Number of counties within statePer cent of market population living within each state* Market minimum price (MP) designation
AlbanyNew York (MP-strong)1591MP-strong
Massachusetts (MP)17
Vermont (non-MP)12
AtlantaGeorgia (non-MP)5798Non-MP
Alabama (non-MP)41
North Carolina (non-MP)10
BaltimoreMaryland (MP)12100MP
BirminghamAlabama (non-MP)42100Non-MP
BostonMassachusetts (MP)1072MP
New Hampshire (non-MP)513
Rhode Island (MP)513
Connecticut (MP)11
Vermont (non-MP)11
BuffaloNew York (MP-strong)1396MP-strong
Pennsylvania (MP-strong)34
CharlotteNorth Carolina (non-MP)1787Non-MP
South Carolina (non-MP)413
ChicagoIllinois (non-MP)693Non-MP
Indiana (MP)27
CincinnatiOhio (MP)1279MP
Kentucky (MP)1717
Indiana (MP)64
ClevelandOhio (MP)2092MP
Pennsylvania (MP-strong)28
ColumbusOhio (MP)26100MP
DallasTexas (non-MP)3499Non-MP
Oklahoma (MP)41
DenverColorado (non-MP)2697Non-MP
Wyoming (non-MP)23
Nebraska (MP-strong)10
Des MoinesIowa (MP)33100MP
DetroitMichigan (non-MP)1290Non-MP
Ohio (MP)310
Grand RapidsMichigan (non-MP)21100Non-MP
HartfordConnecticut (MP)678MP
Massachusetts (MP)322
HoustonTexas (non-MP)23100Non-MP
IndianapolisIndiana (MP)4599MP
Illinois (non-MP)11
JacksonvilleFlorida (non-MP)1389Non-MP
Georgia (non-MP)811
Kansas CityMissouri (non-MP)3057Non-MP
Kansas (non-MP)1743
Las VegasNevada (non-MP)4100Non-MP
Little RockArkansas (MP-strong)4595MP-strong
Oklahoma (MP)35
Los AngelesCalifornia (non-MP)4100Non-MP
LouisvilleKentucky (MP)4584MP
Indiana (MP)1016
MemphisTennessee (MP)1655MP
Mississippi (MP)2127
Arkansas (MP)1316
Missouri (non-MP)32
MiamiFlorida (non0MP)8100Non-MP
MilwaukeeWisconsin (MP)11100MP
MinneapolisMinnesota (MP-strong)3893MP-strong
Wisconsin (MP)87
NashvilleTennessee (MP)4183MP
Kentucky (MP)1817
New OrleansLouisiana (MP)2769MP
Mississippi (MP)1517
Alabama (non-MP)214
New YorkNew York (MP-strong)1164MP-strong
New Jersey (MP)1231
Connecticut (MP)14
Oklahoma CityOklahoma (MP)5699MP
Kansas (non-MP)21
OmahaNebraska (MP-strong)2285MP-strong
Iowa (MP)1315
Missouri (non-MP)10
OrlandoFlorida (non-MP)9100Non-MP
PhiladelphiaPennsylvania (MP-strong)1367MP-strong
New Jersey (MP)926
Delaware (MP)28
PhoenixArizona (non-MP)15100Non-MP
PittsburghPennsylvania (MP-strong)1680MP-strong
West Virginia (non-MP)1413
Ohio (MP)47
Maryland (MP)11
PortlandOregon (non-MP)2485Non-MP
Washington (MP)515
Raleigh/DurhamNorth Carolina (non-MP)3599Non-MP
Virginia (non-MP)31
RichmondVirginia (non-MP)4793Non-MP
North Carolina (non-MP)107
SacramentoCalifornia (non-MP)17100Non-MP
Salt Lake CityUtah (non-MP)2967Non-MP
Idaho (non-MP)3430
Wyoming (non-MP)32
Nevada (non-MP)21
San AntonioTexas (non-MP)40100Non-MP
San DiegoCalifornia (non-MP)1100Non-MP
San FranciscoCalifornia (non-MP)11100Non-MP
SeattleWashington (MP)16100MP
St. LouisMissouri (non-MP)1970Non-MP
Illinois (non-MP)1930
SyracuseNew York (MP-strong)20100MP-strong
TampaFlorida (non-MP)16100Non-MP
Washington, DCMaryland (MP)1139Not classified, dropped from analysis
Virginia (non-MP)1636
Pennsylvania (MP-strong)410
District of Colombia (MP-strong)19
West Virginia (non-MP)53
Delaware (MP)13
West TexasTexas (non-MP)6778Non-MP
New Mexico (non-MP)920
Oklahoma (MP)31
  • * Numbers may not add to 100% due to rounding.