Pack shape and attractiveness, quality and distracts from warning means
| Standard | 2×10 Pack | 4×5 Pack | Bevelled | Rounded | |
| Mean attractiveness | 2.82 (0.10) | 2.54 (0.11) | 2.60 (0.12) | 3.38 (0.11) | 3.67 (0.09) |
| Ranked most attractive by | 12% | 14% | 19% | 27% | 28% |
| Ranked least attractive by | 21% | 28% | 36% | 11% | 5% |
| Mean quality of cigarette | 2.82 (0.11) | 2.71 (0.10) | 2.65 (0.12) | 3.36 (0.11) | 3.46 (0.10) |
| Ranked highest quality by | 18% | 13% | 17% | 28% | 25% |
| Ranked lowest quality by | 24% | 22% | 33% | 12% | 8% |
| Mean distracts | 2.54 (0.10) | 2.96 (0.13) | 3.27 (0.13) | 3.24 (0.09) | 3.00 (0.10) |
| Ranked most distracts by | 8% | 28% | 36% | 15% | 14% |
| Ranked least distracts by | 25% | 29% | 26% | 8% | 11% |
| Mean preference | 3.22 (0.09) | 2.45 (0.10) | 2.35 (0.12) | 3.47 (0.11) | 3.50 (0.09) |
| Ranked most preferred by | 20% | 7% | 13% | 33% | 28% |
| Ranked least preferred by | 9% | 35% | 45% | 9% | 2% |
Values are represented as means (SEs).