Standard | Extra Long | Short | Standard Slim | Extra Long Slim | |
Attractiveness | 4.01 (0.08) | 2.96 (0.08) | 2.65 (0.07) | 2.83 (0.08) | 2.55 (0.09) |
Mean (men)* | 4.10 | 3.20 | 2.75 | 2.58 | 2.38 |
Mean (women) | 3.93 | 2.73 | 2.55 | 3.08 | 2.73 |
Rated most attractive by | 52% | 14% | 4% | 11% | 8% |
Rated least attractive by | 1% | 16% | 21% | 19% | 30% |
All sticks ranked the same attractiveness by 13% | |||||
Quality of cigarette | 3.82 (0.08) | 3.09 (0.07) | 2.69 (0.07) | 2.71 (0.08) | 2.69 (0.07) |
Rated highest quality by | 43% | 13% | 4% | 6% | 4% |
Rated lowest quality by | 1% | 8% | 19% | 21% | 19% |
All sticks ranked the same on quality by 31% | |||||
Taste | 3.44 (0.07) | 3.49 (0.09) | 3.25 (0.08) | 2.28 (0.08) | 2.55 (0.07) |
Rated strongest taste by | 22% | 29% | 19% | 2% | 1% |
Rated weakest taste by | 0% | 5% | 7% | 38% | 24% |
All sticks ranked the same on taste by 26% | |||||
Preferred | 4.44 (0.08) | 2.92 (0.09) | 2.63 (0.09) | 2.8 (0.09) | 2.21 (0.10) |
Rated most preferred by | 72% | 12% | 5% | 8% | 3% |
Rated least preferred by | 0% | 16% | 24% | 18% | 43% |
↵* Gender data presented because of the significant interaction.