Table 1

Policy descriptions and effect sizes of the IrelandSS model and policies in Ireland

Policy	Description	Potential percentage effect^*
Tax policy
Tax policy	Cigarette price index adjusted for inflation for 1998–2010, taxes measured in absolute terms	Through price elasticity: −0.3, ages 15–17 −0.2, ages 18–24 −0.15, ages 25–34 −0.1, ages 35 and above
Smoke-free legislation
Complete worksite ban	Ban in all areas	6% with variations by age and gender
Worksite ban limited to common area	Smoking limited to non-ventilated common area	2% with variations by age and gender
Restaurant and bar total ban	Ban in all indoor restaurants in all areas	3% effect
Restaurant restricted	Limited in restaurants to designated areas	1% effect
Other places total ban	Ban in 3 of 4 (malls, retail stores, public transportation and elevators)	1% effect
Enforcement and publicity	Government agency is designated to enforce and publicise the laws	Effects reduced by as much as 50% if 0 enforcement and no media campaign
Mass media campaigns
Highly publicised campaign	Campaign publicised heavily with funding of US$1 per capita	6% effect
Moderately publicised campaign	Campaign publicised sporadically with funding of US$0.10 per capita	3% effect
Low publicity campaign	Campaign publicised only sporadically in newspaper, billboard or some other media.	1% effect
Advertising and marketing bans
Comprehensive marketing ban	Ban is to applied television, radio, print, billboard, in-store displays, sponsorships and free samples (level 4)	5% reduction in prevalence, 6% reduction in initiation, 3% increase in cessation rates
Moderate marketing ban	Ban is to applied all media television, radio, print, billboard (level 3)	3% reduction in prevalence, 4% reduction in initiation, 2% increase in cessation rates
Weak marketing ban	Ban is to applied some of television, radio, print, billboard (level 2)	1% reduction in prevalence and initiation only
Enforcement and publicity	Government agency is designated to enforce the laws Low 0–2 Moderate 3–7 Strong 8–10	Effects reduced by as much as 50% if 0 enforcement
Health warnings
Strong	Labels are large, bold and graphic	2% reduction in prevalence, 1% reduction in initiation and 4% increase in cessation rate
Moderate	Warning covers at least 1/3 of both sides of package, not bold or graphic	1% reduction in prevalence, 0.5% reduction in initiation and 2.5% increase in cessation
Weak	Warning covers less than 1/3 of package, not bold or graphic	1% reduction in prevalence and initiation rates, 1% increase in cessation rate
Publicity	Health information is well publicised	1% additional effect on prevalence and initiation rate
Cessation treatment policy
Cessation treatment policy	Complete availability and reimbursement of pharmaco- and behavioural treatments, quitlines and brief interventions	4.75% reduction in prevalence, 39% increase in cessation rate
Youth access restrictions
Strongly enforced and publicised	Compliance checks are conducted regularly, penalties are heavy and with publicity is strong vending machine and self-service bans	30% reduction for age <16 in prevalence and initiation only, 20% reduction for ages 16–17 in prevalence and initiation only
Well enforced	Compliance checks are conducted sporadically, penalties are potent and little publicity	15% reduction for age <16 in prevalence and initiation only, 10% reduction for ages 16–17 in prevalence and initiation only
Low enforcement	Compliance checks are not conducted, penalties are weak and no publicity	3% reduction for age <16 in prevalence and initiation only, 2% reduction for ages 16–17 in prevalence and initiation only

↵* Unless otherwise specified, the same percentage effect is applied as a percentage reduction in the prevalence and initiation rate and a percentage increase in the cessation rate and is applied to all ages and both genders. The effect sizes are shown relative to the absence of any policy.