Average percentage of the top three or four brands listed on price boards from each market segment, by store type and SES, and postestimation Wald tests for difference in counts of each market segment, by store type and SES
| % Premium* | % Mainstream† | % Value‡ | |
|---|---|---|---|
| Total sample (143) | 53 | 20 | 26 |
| Store type (n): | |||
| Convenience (42) | 54 | 22 | 24 |
| Milk bar (29) | 44 | 20 | 36 |
| Newsagent (14) | 58 | 23 | 20 |
| Petrol station (32) | 66 | 14 | 20 |
| Supermarket (26) | 45 | 25 | 27 |
| SES (n): | |||
| Low-SES (32) | 39 | 18 | 43 |
| Mid-SES (77) | 56 | 20 | 23 |
| High-SES (34) | 62 | 23 | 15 |
| Postestimation Wald tests | |||
| Store type | χ2(4)=15.27 | χ2(4)=5.56 | χ2(4)=9.87 |
| p=0.004 | p=0.235 | p=0.043 | |
| SES | χ2(2)=13.60 | χ2(2)=1.17 | χ2(2)=24.50 |
| p=0.001 | p=0.557 | p<0.001 | |
*Premium brands: Alpine, Benson & Hedges, Davidoff, Dunhill, Kent, Marlboro, Peter Stuyvesant, Vogue.
†Mainstream brands: Longbeach, Peter Jackson, Winfield.
‡Value brands: Ashford, Brandon, Choice, Double Happiness, Easy, Holiday, Horizon, JPS, Pall Mall, Red Fortune Bamboo, Superkings.
SES, socio-economic areas.