Factors associated with recall of exposure to pictorial health warning labels
| Independent variables | % exposed to pictorial HWL | Bivariate | Adjusted |
| OR (95% CI) | AOR† (95% CI) | ||
| Age groups (years) | |||
| 18–25 | 65 | 1 | 1 |
| 26–35 | 59 | 0.77 (0.59 to 1.01) | 0.73** (0.55 to 0.97) |
| 36–45 | 58 | 0.72** (0.55 to 0.95) | 0.70** (0.51 to 0.96) |
| 46–55 | 48 | 0.49*** (0.37 to 0.65) | 0.45*** (0.32 to 0.62) |
| Sex | |||
| Female | 59 | 1 | 1 |
| Male | 58 | 0.95 (0.79 to 1.16) | 0.89 (0.72 to 1.09) |
| Education | |||
| Primary or less | 52 | 1 | 1 |
| Secondary | 57 | 1.23 (0.96 to 1.57) | 1.08 (0.83 to 1.41) |
| Technical school | 60 | 1.39 (0.92 to 2.11) | 1.32 (0.85 to 2.05) |
| High school | 65 | 1.71*** (1.31 to 2.24) | 1.45** (1.07 to 1.96) |
| University or more | 62 | 1.55** (1.11 to 2.16) | 1.48** (1.01 to 2.16) |
| Monthly income (Mexican pesos) | |||
| $0–$3000 | 53 | 1 | 1 |
| $3001–$5000 | 55 | 1.07 (0.80 to 1.43) | 1.05 (0.77 to 1.42) |
| $5001–$8000 | 60 | 1.36** (1.02 to 1.82) | 1.27 (0.93 to 1.73) |
| $8001–$10 000 | 62 | 1.48** (1.05 to 2.08) | 1.37* (0.94 to 1.98) |
| $100 000 or more | 61 | 1.37* (0.97 to 1.95) | 1.18 (0.80 to 1.74) |
| Missing | 61 | 1.38** (1.01 to 1.89) | 1.32 (0.93 to 1.86) |
| Marital status | |||
| Single | 62 | 1 | 1 |
| Married | 56 | 0.81* (0.65 to 1.00) | 1.03 (0.80 to 1.32) |
| Divorced/separated/widowed | 58 | 0.87 (0.61 to 1.24) | 1.27 (0.84 to 1.91) |
| Smoking intensity | |||
| Non-daily | 50 | 1 | 1 |
| Daily, 1–4/day | 63 | 1.70*** (1.28 to 2.28) | 1.83*** (1.36 to 2.47) |
| Daily, 5–9/day | 61 | 1.53*** (1.16 to 2.02) | 1.69*** (1.27 to 2.25) |
| Daily, 10+/day | 58 | 1.38** (1.06 to 1.79) | 1.68*** (1.28 to 2.21) |
| Intention to quit | |||
| No | 58 | 1 | 1 |
| Yes | 59 | 1.06 (0.87 to 1.30) | 1.20 (0.97 to 1.48) |
*p<0.05; **p<0.01; ***p<0.001.
↵† Multivariate models adjust for all variables contained in the table.