Characteristics of viewers according to YouTube statistics*
| ‘Pro’ LCCs (n=36 of 43 total) | ‘Anti’ LCCs (n=1 of 2 total) | ‘Neutral’ LCCs (n=9 of 11 total) | ||||
|---|---|---|---|---|---|---|
| # of videos† | # of views | # of videos | # of views | # of videos | # of views | |
| Age group (years) | ||||||
| 13–17 | 3 | 130176 | 0 | 0 | 0 | 0 |
| 18–24 | 11 | 104332 | 0 | 0 | 4 | 115097 |
| 25–34 | 3 | 14847 | 0 | 0 | 1 | 6182 |
| 35+ | 19 | 108119 | 1 | 576478 | 4 | 16304 |
| Gender | ||||||
| Male | 35 | 219468 | 1 | 576478 | 9 | 137583 |
| Female | 1 | 127372 | 0 | 0 | 0 | 0 |
| Top two countries | USA, Canada | USA, Canada | USA, Canada | |||
*Numbers refer to the total number of videos within the ‘pro’, ‘anti’ or ‘neutral’ subgroup that had information on both number of views and viewer statistics. Of the 43 total ‘pro’ videos, information was only available for 36 videos; of the two total ‘anti’ videos, information was only available for one video; of the 11 total ‘neutral’ videos, information was only available for nine videos.
†The most popular ‘pro’ video did not have viewer statistics available.
LCCs, little cigars/cigarillos.