Table 2

Colour descriptors—taste, quality and tar/nicotine (nic) delivery: mean rankings (SE) and extreme rankings

RedBlueGoldSilverWhite
Taste4.32 (0.08)3.10 (0.05)3.10 (0.06)2.71 (0.06)1.78 (0.09)
Rank strongest/weakest (all equal 10%)69/37/29/42/164/65
Tar/nic delivery4.30 (0.08)2.99 (0.04)3.14 (0.05)2.90 (0.04)1.68 (0.08)
Rank: most/least (all equal 19%)67/23/39/21/61/68
Quality of cig3.05 (0.06)3.06 (0.08)3.53 (0.08)2.88 (0.06)2.49 (0.80)
Rank highest/lowest (all equal 41%)9/714/1129/34/103/28