Table 3

Binary logistic regression 1: selection of limited edition, rather than plain or regular, cigarette packs, by gender, age and smoking status

	Gender	Age	Smoking status	Model R²
Likelihood of selecting the limited edition Camel pack
Most attention grabbing	0.029	−0.44*	0.062	0.015
Most attractive	0.16	−0.37*	−0.025	0.011
Motivate youth purchase	0.14	−0.39*	0.020	0.012
Likelihood of selecting the limited edition Lucky Strike pack
Most attention grabbing	0.19	−0.31	−0.13	0.008
Most attractive	−0.013	−0.3	−0.19	0.007
Motivate youth purchase	0.25	−0.35	0.20	0.015
Likelihood of selecting the limited edition Gauloises pack
Most attention grabbing	0.009	−0.45**	0.15	0.018
Most attractive	−0.07	−0.53**	−0.028	0.02
Motivate youth purchase	−0.12	−0.3	0.23	0.013