Demographic characteristics of participants
| Bangladesh | China | Egypt | India | Indonesia | Mexico | Philippines | Russia | Turkey | Vietnam | |
| N | 192 | 240 | 240 | 270 | 240 | 226 | 280 | 231 | 240 | 240 |
| Ad order | ||||||||||
| Order A | 50.0 | 50.0 | 50.0 | 50.0 | 50.0 | 50.9 | 50.0 | 51.1 | 50.0 | 50.0 |
| Order B | 50.0 | 50.0 | 50.0 | 50.0 | 50.0 | 49.1 | 50.0 | 48.9 | 50.0 | 50.0 |
| Gender | ||||||||||
| Male | 100.0 | 66.7 | 66.7 | 70.4 | 66.7 | 65.9 | 66.1 | 66.7 | 66.7 | 66.7 |
| Female | 0 | 33.3 | 33.3 | 29.6 | 33.3 | 34.1 | 33.9 | 33.3 | 33.3 | 33.3 |
| Age | ||||||||||
| 18–24 years | 50.0 | 50.0 | 50.0 | 49.6 | 50.0 | 50.0 | 50.0 | 50.2 | 50.0 | 48.3 |
| 25–34 years | 50.0 | 50.0 | 50.0 | 50.4 | 50.0 | 50.0 | 50.0 | 49.8 | 50.0 | 51.7 |
| Parental status | ||||||||||
| Parent | 17.7 | 19.2 | 18.8 | 28.2 | 19.2 | 41.6 | 40.0 | 23.8 | 25.8 | 17.1 |
| Not a parent | 82.3 | 80.8 | 81.3 | 71.9 | 80.8 | 58.4 | 60.0 | 76.2 | 74.2 | 82.9 |
| Completed university degree | ||||||||||
| Yes | 45.8 | 5.4 | 44.2 | 43.3 | 22.9 | 38.9 | 12.1 | 7.4 | 11.7 | 17.9 |
| No | 54.2 | 94.6 | 55.8 | 56.7 | 77.1 | 61.1 | 87.9 | 92.6 | 88.3 | 82.1 |
| Cigarettes smoked daily | ||||||||||
| 1–15 | 78.7 | 67.5 | 52.5 | 93.3 | 82.5 | 94.7 | 82.5 | 64.9 | 52.1 | 84.6 |
| 16 or more | 21.4 | 32.5 | 47.5 | 6.7 | 17.5 | 5.3 | 17.5 | 35.1 | 47.9 | 15.4 |
| Thinking about quitting in the next 12 months | ||||||||||
| Yes | 62.0 | 39.2 | 63.8 | 34.8 | 42.9 | 40.3 | 68.6 | 50.7 | 62.1 | 47.1 |
| No | 38.0 | 60.8 | 36.3 | 65.2 | 57.1 | 59.7 | 31.4 | 49.4 | 37.9 | 52.9 |
| Previously tried to quit | ||||||||||
| Yes | 66.2 | 52.9 | 72.5 | 43.3 | 72.1 | 58.0 | 62.9 | 72.3 | 63.8 | 63.3 |
| No | 33.9 | 47.1 | 27.5 | 56.7 | 27.9 | 42.0 | 37.1 | 27.7 | 36.3 | 36.7 |
| Location | ||||||||||
| Smaller urban city | 50.0 | 50.0 | 50.0 | 49.6 | 50.0 | 47.8 | 50.0 | 50.2 | 50.0 | 50.0 |
| Large urban city | 50.0 | 50.0 | 50.0 | 50.4 | 50.0 | 52.2 | 50.0 | 49.8 | 50.0 | 50.0 |