Table 3

Association of ever tobacco use with exposure to tobacco use in movies and receptivity to tobacco promotions among Indian adolescents (n=3956)

Exposure variable	OR (95% CI)
	Crude	Adjusted
	Crude	Model I^*	Model II^†	Model III^‡
Movie tobacco use
First quartile	Reference	Reference	Reference	Reference
Second quartile	0.8 (0.5–1.3)	1.0 (0.6–1.7)	1.0 (0.6–1.8)	1.1 (0.6–2.0)
Third quartile	1.3 (0.8–2.0)	1.5 (1.0–2.4)	1.5 (0.9–2.5)	1.6 (0.9–2.7)
Fourth quartile	1.9 (1.3–2.9)	2.3 (1.5–3.6)	2.1 (1.3–3.5)	2.3 (1.3–3.9)
Receptive to tobacco promotions
No	Reference	Reference	Reference	Reference
Yes	3.0 (2.1–4.2)	2.8 (1.9–3.9)	2.0 (1.4–3.0)	2.0 (1.4–3.0)

↵* Adjusted for age, gender, school type and class.
↵† Adjusted for demographic profiles and receptive to tobacco advertisements, family members using tobacco and friends using tobacco.
↵‡ Adjusted for demographic profiles, social influences, academic performance, sensation seeking and authoritative parenting.