Table 1

Sample of e-cigarette products analysed by CTP for labelling (n=12)

Brand name/manufacturer/(flavour(s))Type of product/identifiers/nicotine contentPurchase dateData supporting inclusion (see code descriptions below)
NJOY® NPRO
Sottera (five assorted regular flavour cartridges)
Starter kit
Model #03-NP-WHT-SK
18 mg nicotine
11/21/2011A, B, C, D, E, F
Smoking Everywhere™Starter kit
Nicotine content unknown
2009A, D, E
Liberty Stix
(Medium Mint)
Cartridges
2-pack
Nicotine content unknown
10/31/2012E
NJOY® electronic cigarette refill cartridges
Sottera
(Traditional flavour)
Cartridges
SM0711
0.6% nicotine by volume
11/21/2011A, B, C, D, E, F
SouthBeach Smoke Deluxe Cartridges (assorted full flavoured)Cartridges
10-pack
16 mg nicotine
10/31/2012B
Volcano Atomized Cartridges (CooCoo Coconut)Cartridges
5 atomized cartridges
8 mg nicotine
10/31/2012B
Greensmoke Variety Pack (5 FlavorMax™ Cartomizers)Cartomizers
1.8% nicotine by volume
10/31/2012B
Johnson Creek Original Smoke Juice (Red OakTM SolsticeTM)
Johnson Creek
e-Liquid
0.50 Fl. oz.
‘Low nicotine’:11 mg/mL
10/31/2012D
NicQuid®
(Midnight Express)
e-Liquid
0 mg nicotine (0.0%)
3/21/2013G
OneJoy
Sottera
Disposable e-cigarette
‘Equal to about 2 packs’
11/21/2011A, B, C, E, F
V2 Regular FullDisposable e-cigarette
‘Equal to 40 cigarettes’
10/31/2012A, B, E
Blu®
Lorillard
Disposable e-cigarette
‘Equals over one Pack’
10/31/2012B, C
  • A. ‘Top 5’ product among those named in adverse event reports to the FDA as of 12/31/2012.

  • B. ‘Top 20 selling brands’.7

  • C. ‘Top 5 in e-cigarette sales for unique brands sold in convenience and FDM Stores combined March 2011–March 2012’.8

  • D. Extends work of FDA/Division of Pharmaceutical Analysis (DPA), St Louis, Missouri , USA.9

  • E. To confirm published labelling analyses.10 ,11

  • F. ‘Most popular brand’ in the USA.12

  • G. This product was included in order to ensure that the sample included at least two of each of the types of products being marketed.