Imperial | JTI | PMI | BAT | Total† | |
---|---|---|---|---|---|
Market share (%) | 42.9 | 35.8 | 8 | 7.3 | 94.0 |
Revenue (£ million) | 893.0 | 854.8 | 166.5 | 154.9 | 2069.2 |
Profit actually made (£ million) | 601.0 | 312.0 | 83.0 | 34.9 | 1030.8 |
Profit rate actually achieved | 0.673 | 0.365 | 0.498 | 0.225 | 0.498 |
Profit when capped at 20% of actual revenue (£ million) | 178.6 | 171.0 | 33.3 | 31.0 | 413.8 |
Implied reduction in profits from 2009 rate (£ million) | 422.4 | 141.0 | 49.7 | 3.9 | 617.0 |
Profit when capped at 12% of actual revenue (£ million) | 107.2 | 102.6 | 20.0 | 18.6 | 248.3 |
Implied reduction in profits from 2009 rate (£ million) | 493.8 | 209.4 | 63.0 | 16.3 | 782.5 |
Source: Authors’ calculations using various sources as outlined in the text.
*Actual profit figures for Imperial, remaining profit figures are estimates as outline earlier in the article.
†Total market share does not sum to 100% since we are assuming that the profitability of the companies comprising the remainder of the market would not be affected by the imposition of price caps.
BAT, British American Tobacco; JTI, Japan Tobacco International; PMI, Philip Morris International.