Mean per cent filter ventilation corresponding to ‘Lights’ and colour-named descriptor categories among major brands
Category | Mean per cent filter ventilation | ||
---|---|---|---|
Marlboro | Camel | Newport | |
Year: 2009 | |||
Light | 29% | 32% | 23% |
Ultra-light | 46% | 56% | − |
Year: 2010 | |||
Blue | − | 29% | 28% |
Gold | 29% | 38% | 34% |
Silver | 50% | 40% | − |
Year: 2011 | |||
Blue | − | 34% | 32% |
Gold | 28% | 40% | 36% |
Silver | 47% | 42% | − |