Comparison of party newspapers and local newspapers
| Variable | Party newspaper n (%) | Local newspaper n (%) | χ2 statistic (df) | p Value |
|---|---|---|---|---|
| Front page | ||||
| No | 1232 (93.8) | 1834 (97.2) | 23.421 (1) | <0.001 |
| Yes | 82 (6.2) | 52 (2.8) | ||
| Image | ||||
| No | 1000 (76.1) | 1421 (75.3) | 0.242 (1) | 0.623 |
| Yes | 314 (23.9) | 465 (24.7) | ||
| Article type | ||||
| News | 904 (68.8) | 1396 (74) | 65.863 (6) | <0.001 |
| Comments | 56 (4.3) | 88 (4.7) | ||
| Column | 91 (6.9) | 45 (2.4) | ||
| Letter | 18 (1.4) | 36 (1.9) | ||
| Cartoon | 33 (2.5) | 20 (1.1) | ||
| Information | 90 (6.8) | 178 (9.4) | ||
| Other | 122 (9.3) | 123 (6.5) | ||
| Theme | ||||
| Education and prevention | 348 (26.5) | 756 (40.1) | 63.395 (1) | <0.001 |
| Health effects | 132 (10.0) | 253 (13.4) | 8.305 (1) | 0.004 |
| Second-hand smoke | 171 (13.0) | 205 (10.9) | 3.434 (1) | 0.064 |
| Tobacco-related crimes | 96 (7.3) | 231 (12.2) | 20.618 (1) | <0.001 |
| Economics | 58 (4.4) | 76 (4.0) | 0.285 (1) | 0.593 |
| Tobacco industry | 145 (11.0) | 32 (1.7) | 129.244 (1) | <0.001 |
| Farming | 189 (14.4) | 10 (0.5) | 254.845 (1) | <0.001 |
| Products and regulations | 43 (3.3) | 78 (4.1) | 1.586 (1) | 0.208 |
| Unintended damage | 28 (2.1) | 85 (4.5) | 12.834 (1) | <0.001 |
| Tobacco consumption | 19 (1.4) | 52 (2.8) | 6.137 (1) | 0.013 |
| Youth access | 24 (1.8) | 32 (1.7) | 0.076 (1) | 0.783 |
| Other | 20 (1.5) | 42 (2.2) | 2.025 (1) | 0.155 |
| Female smokers | 14 (1.1) | 25 (1.3) | 0.435 (1) | 0.509 |
| Advertising | 27 (2.1) | 9 (0.5) | 17.328 (1) | <0.001 |
| Event slant | ||||
| Negative | 177 (13.5) | 88 (4.7) | 167.218 (3) | <0.001 |
| Neutral | 345 (26.3) | 288 (15.3) | ||
| Positive | 764 (58.1) | 1422 (75.4) | ||
| Mixed | 28 (2.1) | 88 (4.7) | ||
| Opinion slant | ||||
| Negative | 41 (3.1) | 1 (0.1) | 218.963 (3) | <0.001 |
| Neutral | 1234 (93.9) | 1542 (81.8) | ||
| Positive | 38 (2.9) | 336 (17.8) | ||
| Mixed | 1 (0.1) | 7 (0.4) | ||
| Severity | ||||
| No | 1067 (81.2) | 1397 (74.1) | 22.232 (1) | <0.001 |
| Yes | 247 (18.8) | 489 (25.9) | ||
| Susceptibility | ||||
| No | 1208 (91.9) | 1708 (90.6) | 1.800 (1) | 0.180 |
| Yes | 106 (8.1) | 178 (9.4) | ||
| Response efficacy | ||||
| No | 1248 (95.0) | 1749 (92.8) | 6.547 (1) | 0.011 |
| Yes | 66 (5.0) | 137 (7.2) | ||
| Self-efficacy | ||||
| No | 1297 (98.7) | 1854 (98.3) | 0.834 (1) | 0.361 |
| Yes | 17 (1.3) | 32 (1.7) | ||
Note: The cities whose newspapers contained data deficiencies or were unavailable were excluded. Nine cities were ultimately retained.