Table 2

Comparison of ventilation in Philip Morris cigarette brands with colour names and the Lights brands replaced

Sub-brand	Colour name substitute	Per cent ventilation 2009	Per cent ventilation 2010	Δ Per cent ventilation
Basic lights 100s box	Gold	23	16	7
Basic lights 100s soft pack	Gold	23	16	7
Basic lights box	Gold	17	15	2
Basic lights soft pack	Gold	16	15	1
Basic menthol lights 100s box	Gold	20	23	3
Basic menthol lights 100s soft pack	Gold	19	25	6
Basic menthol lights box	Gold	16	17	1
Basic menthol lights soft pack	Gold	12	14	2
Basic menthol ultra-lights 100s box	Blue	49	45	4
Basic menthol ultra-lights box	Blue	42	39	3
Basic ultra-lights 100s box	Blue	47	52	5
Basic ultra-lights 100s soft pack	Blue	50	48	2
Basic ultra-lights box	Blue	41	42	1
Basic ultra-lights soft pack	Blue	43	46	3
Marlboro lights 100s box	Gold	30	24	6
Marlboro lights 100s soft pack	Gold	30	24	6
Marlboro lights 25s box	Gold	18	25	7
Marlboro lights box	Gold	25	23	2
Marlboro lights soft pack	Gold	24	23	1
Marlboro medium 100s box	Red label	20	23	3
Marlboro medium 100s soft pack	Red label	25	21	4
Marlboro medium box	Red label	18	17	1
Marlboro medium soft pack	Red label	22	23	1
Marlboro ultra-lights 100s box	Silver	49	52	3
Marlboro ultra-lights box	Silver	43	53	10
Merit lights 100s soft pack	Gold	33	32	1
Parliament lights 100s soft pack	White	30	34	4
Parliament lights box	White	30	35	5
Parliament menthol lights box	White	22	23	1
Virginia slims luxury lights 120s box	Gold	27	28	1
Mean absolute difference in per cent ventilation				3.4

Sources: Philip Morris, USA7 and Annual Reports to Massachusetts Department of Public Health.18