Table 2

Salience and depth of processing of warnings among adolescents (11–16 years), Youth Tobacco Policy Survey (YTPS) Wave 5 (2008) and Wave 6 (2011)

 Total sampleNever smokersExperimental smokersRegular smokers
PercentagesTest of differences by year*PercentagesTest of differences by year†PercentagesTest of diff by year†PercentagesTest of diff by year†
20082011AORp Value20082011AORp Value20082011AORp Value20082011AORp Value
% who ‘often’ or ‘very often’
 Salience
  Noticed warnings51500.9840.83746471.0270.77454561.0540.77077660.5260.032
  Read or looked closely at warnings22200.8720.16119170.8960.36624200.7670.23143410.8550.560
 Depth of processing
  Think about what warnings are telling you when packs in sight25311.3320.00126321.3050.00924301.3220.17719231.280.444
  Think about what warnings are telling you when packs not in sight9101.0720.59710101.1040.516880.9020.76510111.0710.867
  Talk about warnings550.9540.795540.8340.405541.0460.9237101.6680.289
  Base: all respondents (number varies due to missing values)1367–13891343–1361927–9501000–1014298–304225–229132–134115–116
  • *p Values are based on logistic regressions, testing differences 2011 vs 2008 after controlling for peer and family smoking, age, gender, social grade and smoking status.

  • †p Values are based on logistic regressions, testing differences 2011 vs 2008 after controlling for peer and family smoking, age, gender and social grade.

  • AOR, adjusted ORs.