Feelings when smoking and when using the pack in the company of others for fully branded pack and plain pack after 10 days
| Fully branded pack | Plain pack after 10 days | Comparison | |
|---|---|---|---|
| Mean* (SD) | Mean (SD) | t (p value) | |
| Feelings when smoking with this pack | |||
| Unsatisfying (1)/very satisfying (5) | 3.81 (0.70) | 2.96 (1.10) | 7.75 (<0.001) |
| Unpleasurable (1)/pleasurable (5) | 3.91 (0.75) | 3.19 (1.10) | −6.19 (<0.001) |
| Feelings about using the pack in front of others: | |||
| Unembarrassed (1)/embarrassed (5) | 1.35 (0.80) | 2.35 (1.38) | −6.98 (<0.001) |
| Spreading a good (1)/bad (5) image of myself | 2.57 (0.96) | 3.09 (1.03) | −4.20 (<0.001) |
Significant results are in bold.
*Scale 1–5.