Older brands* (N=251) | Newer brands† (N=215) | Older vs newer brands p value | ||||
---|---|---|---|---|---|---|
Top-5 brands (N=5) % | Other brands (N=246) % | Top-5 vs others p value | Older brands combined (N=251)% | Newer Brands (N=215)% | ||
Healthier than cigarettes | 100.0 | 79.7 | <0.01 | 80.1 | 59.1 | <0.01 |
Could be used where smoking is banned | 100.0 | 76.0 | <0.01 | 76.5 | 46.5 | <0.01 |
Cheaper than cigarettes | 100.0 | 69.5 | <0.01 | 70.1 | 47.0 | <0.01 |
Effective quitting aid (indirect claim) | 60.0 | 60.6 | 0.98 | 60.6 | 48.4 | <0.05 |
Effective quitting aid (direct claim) | 0.0 | 10.2 | <0.01 | 10.0 | 11.6 | 0.57 |
Disclaimer | 80.0 | 64.6 | 0.49 | 64.9 | 43.7 | <0.01 |
*Active on the internet in 2012 and 2014.
†Active on the internet in 2014 but not 2012.