Older brands* (N=251) | Newer brands† (N=215) | Older vs newer brands p value | ||||
---|---|---|---|---|---|---|
Top-5 brands (N=5) % | Other brands (N=246) % | Top-5 vs others p value | Older brands combined (N=251) % | Newer brands (N=215) % | ||
Branded hardware | 100.0 | 85.4 | <0.01 | 85.7 | 64.7 | <0.01 |
Branded e-liquid | 20.0 | 45.1 | 0.28 | 44.6 | 65.6 | <0.01 |
Branded both | 20.0 | 37.8 | 0.43 | 37.5 | 38.6 | 0.80 |
*Active on the internet in 2012 and 2014.
†Active on the internet in 2014 but not 2012.