Table 3

A comparison of flavours and nicotine strengths offered by the 466 e-cigarette brands, 2014

 Older brands* (N=251)Newer brands† (N=215)Older vs newer brands
p value
Top-5 brands (N=5)Other brands (N=246)Top-5 vs others
p value
Older brands combined (N=251)Newer brands (N=215)
# of flavours per brand
 Mean30320.933249<0.01
 Median815.51533
# of nicotine strengths
 Mean5.44.40.134.54.40.65
 Median5445
Zero nicotine offered80.0%84.1%0.8584.1%81.9%0.55
  • *Active on the internet in 2012 and 2014.

  • †Active on the internet in 2014 but not 2012.