Total sample | Never smokers | Experimental smokers | Regular smokers | |||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Percentages | Test of difference by year* | Percentages | Test of difference by year† | Percentages | Test of diff by year† | Percentages | Test of diff by year† | |||||||||
2008 | 2011 | AOR | p Value | 2008 | 2011 | AOR | p Value | 2008 | 2011 | AOR | p Value | 2008 | 2011 | AOR | p Value | |
Comprehension and credibility | ||||||||||||||||
Easy to understand | 91 | 90 | 0.825 | 0.154 | 92 | 89 | 0.695 | 0.024 | 91 | 93 | 1.041 | 0.905 | 88 | 91 | 1.455 | 0.415 |
Believable | 87 | 90 | 1.207 | 0.142 | 91 | 92 | 1.126 | 0.489 | 84 | 93 | 2.523 | 0.002 | 66 | 63 | 0.78 | 0.377 |
Truthful in respect to the health risks associated with smoking | 86 | 90 | 1.430 | 0.005 | 90 | 92 | 1.24 | 0.179 | 85 | 94 | 2.969 | 0.001 | 67 | 73 | 1.115 | 0.717 |
Persuasiveness | ||||||||||||||||
Puts me off smoking | 81 | 85 | 1.380 | 0.014 | 91 | 93 | 1.354 | 0.084 | 79 | 86 | 1.647 | 0.041 | 13 | 14 | 0.897 | 0.782 |
Makes me less likely to smoke | 81 | 87 | 1.527 | 0.001 | 91 | 95 | 1.728 | 0.004 | 78 | 86 | 1.808 | 0.015 | 21 | 20 | 0.782 | 0.471 |
Base: all respondents (number varies due to missing values) | 1357–1372 | 1321–1348 | 914–927 | 975–1001 | 305–306 | 228–229 | 131–135 | 113–115 |
*p Values are based on logistic regressions, testing differences 2011 vs 2008 after controlling for peer and family smoking, age, gender, social grade and smoking status.
†p Values are based on logistic regressions, testing differences 2011 vs 2008 after controlling for peer and family smoking, age, gender and social grade.
AOR, adjusted ORs.