Table 3

Comprehension and credibility of warnings, and warning persuasiveness among adolescents (11–16 years), Youth Tobacco Policy Survey (YTPS) Wave 5 (2008) and Wave 6 (2011)

 Total sampleNever smokersExperimental smokersRegular smokers
PercentagesTest of difference by year*PercentagesTest of difference by year†PercentagesTest of diff by year†PercentagesTest of diff by year†
20082011AORp Value20082011AORp Value20082011AORp Value20082011AORp Value
Comprehension and credibility
 Easy to understand91900.8250.15492890.6950.02491931.0410.90588911.4550.415
Believable87901.2070.14291921.1260.48984932.5230.00266630.780.377
Truthful in respect to the health risks associated with smoking86901.4300.00590921.240.17985942.9690.00167731.1150.717
Persuasiveness
 Puts me off smoking81851.3800.01491931.3540.08479861.6470.04113140.8970.782
 Makes me less likely to smoke81871.5270.00191951.7280.00478861.8080.01521200.7820.471
 Base: all respondents (number varies due to missing values)1357–13721321–1348914–927975–1001305–306228–229131–135113–115
  • *p Values are based on logistic regressions, testing differences 2011 vs 2008 after controlling for peer and family smoking, age, gender, social grade and smoking status.

  • †p Values are based on logistic regressions, testing differences 2011 vs 2008 after controlling for peer and family smoking, age, gender and social grade.

  • AOR, adjusted ORs.