Table 4

Association between current e-cigarette use status and media platforms

Exposure platformsSearch platformsSharing platforms
OR (95% CI)p ValueOR (95% CI)p ValueOR (95% CI)p Value
Regular television0.90 (0.70 to 1.16)0.4209Word of mouth2.60 (1.03 to 6.58)0.0432
Radio1.25 (0.92 to 1.70)0.1612Text message2.40 (0.87 to 6.65)0.0922
TV viewing sites like Hulu1.69 (1.00 to 2.87)0.0518
Twitter7.75 (3.41 to 17.61)<0.0001Twitter0.84 (0.31 to 2.29)0.7347Twitter1.22 (0.43 to 3.47)0.7140
Facebook1.73 (1.21 to 2.46)0.0025Facebook3.35 (1.65 to 6.81)0.0009Facebook4.68 (1.87 to 11.72)0.0010
YouTube/video sharing sites1.14 (0.69 to 1.87)0.6087YouTube/ video sharing sites1.96 (0.77 to 4.99)0.1581YouTube/ video sharing sites)1.35 (0.51 to 3.57)0.5443
Tumblr/blogging sites1.58 (0.36 to 6.87)0.5404Tumblr/blogging sites2.01 (0.64 to 6.36)0.2336Tumblr/blogging sites1.44 (0.33 to 6.39)0.6297
Email1.53 (1.11 to 2.11)0.0096Email1.42 (0.60 to 3.37)0.4217
Internet search engines2.79 (2.03 to 3.85)<0.0001Internet search engines0.93 (0.45 to 1.95)0.8508
Online news sources0.67 (0.44 to 1.04)0.0716Online news sources1.31 (0.65 to 2.64)0.4537
Other social networks1.00 (0.36 to 2.79)0.9936Other social networks0.59 (0.15 to 2.24)0.4340Other social networks1.57 (0.27 to 9.19)0.6185
Banner ads on any other website0.70 (0.50 to 0.99)0.0425
AgeAgeAge
 18–241 18–241 18–241
 25–440.78 (0.53 to 1.14)0.1998 25–441.35 (0.65 to 2.78)0.4183 25–442.08 (0.78 to 5.60)0.1455
 45–640.75 (0.50 to 1.12)0.1570 45–640.95 (0.44 to 2.06)0.8948 45–641.13 (0.37 to 3.49)0.8303
 65+0.45 (0.25 to 0.81)0.0076 65+0.63 (0.24 to 1.67)0.3508 65+0.23 (0.06 to 0.93)0.0394
GenderGenderGender
 Male1 Male1 Male1
 Female0.88 (0.69 to 1.14)0.3295 Female0.51 (0.31 to 0.81)0.0049 Female0.36 (0.17 to 0.78)0.0098
RaceRaceRace
 White1 White1 White1
 Black0.55 (0.34 to 0.89)0.0147 Black0.49 (0.21 to 1.14)0.0991 Black0.46 (0.16 to 1.36)0.1621
 Hispanic0.82 (0.55 to 1.25)0.3572 Hispanic0.65 (0.26 to 1.63)0.3578 Hispanic0.69 (0.24 to 2.00)0.4881
 Other0.97 (0.64 to 1.49)0.9046 Other1.19 (0.51 to 2.81)0.6876 Other0.91 (0.27 to 3.10)0.8831
EducationEducationEducation
 <High school1 <High school1 <High school1
 High school graduate1.11 (0.65 to 1.88)0.7076 High school graduate0.28 (0.10 to 0.81)0.0195 High school graduate0.52 (0.12 to 2.17)0.3650
 Some college1.11 (0.66 to 1.87)0.6918 Some college0.22 (0.08 to 0.63)0.0047 Some college1.02 (0.27 to 3.84)0.9788
 Bachelor degree0.68 (0.38 to 1.22)0.1971 Bachelor degree0.27 (0.09 to 0.80)0.0180 Bachelor degree0.53 (0.13 to 2.20)0.3788
 Any post college0.42 (0.21 to 0.83)0.0121 Any post college0.16 (0.04 to 0.67)0.0117 Any post college1.16 (0.20 to 6.82)0.8731
IncomeIncomeIncome
 <20K1 <20K1 <20K1
 20–34.9K1.40 (0.92 to 2.13)0.1203 20 to 34.9K1.55 (0.74 to 3.26)0.2494 20–34.9K1.19 (0.38 to 3.66)0.7677
 35–49.9K1.12 (0.72 to 1.75)0.6163 35–49.9K0.81 (0.38 to 1.76)0.5990 35–49.9K1.49 (0.43 to 5.10)0.5278
 50–74.9K1.15 (0.76 to 1.75)0.5014 50–74.9K1.26 (0.60 to 2.64)0.5490 50–74.9K0.71 (0.23 to 2.20)0.5470
 75–124.9K0.96 (0.63 to 1.46)0.8366 75–124.9K1.58 (0.70 to 3.57)0.2676 75–124.9K0.79 (0.24 to 2.60)0.7005
 125K+1.23 (0.68 to 2.24)0.4929 125K+2.80 (0.84 to 9.30)0.0928 125K+28.70 (2.86 to 288.30)0.0043
LGBLGBLGB
 No1 No1 No1
 Yes1.13 (0.72 to 1.76)0.6020 Yes0.61 (0.30 to 1.24)0.1713 Yes0.57 (0.15 to 2.26)0.4278
Use Social MediaUse social mediaUse social media
 No1 No1 No1
 Yes1.39 (0.78 to 2.49)0.2645 Yes0.54 (0.15 to 1.91)0.3404 Yes5.31 (0.97 to 28.94)0.0537
Daily hours on internet1.06 (1.04 to 1.09)<0.0001Daily hours on internet1.00 (0.95 to 1.06)0.9871Daily hours on internet1.02 (0.95 to 1.10)0.5870
Observations5644Observations773Observations345

  • LGB, lesbian, gay, and bisexual.