Media platforms for seeing/hearing, searching and sharing e-cigarette-related information
| Overall (%) | Among e-cig users (%) | Among non-e-cig users (%) | Un-adj OR (95% CI) | χ2 p Value | |
|---|---|---|---|---|---|
| Seen/heard platforms (n=5906) | |||||
| Regular television | 66.1 (64.2–68.1) | 59.6 (54.8–64.5) | 66.8 (64.7–68.9) | 0.73 (0.59 to 0.92) | 0.0065 |
| Radio | 19.2 (17.6–20.8) | 25.9 (21.3–30.5) | 18.5 (16.8–20.3) | 1.53 (1.18 to 2.00) | 0.0014 |
| Banner ads on any other website | 14.1 (12.7–15.6) | 14.5 (11.3–17.8) | 14.0 (12.5–15.6) | 1.04 (0.78 to 1.39) | 0.7852 |
| 13.3 (12.1–14.6) | 25.5 (21.3–29.6) | 12.1 (10.8–13.4) | 2.48 (1.93 to 3.18) | <0.0001 | |
| Internet search engines | 11.1 (9.9–12.3) | 26.9 (22.4–31.3) | 9.5 (8.3–10.7) | 3.50 (2.67 to 4.58) | <0.0001 |
| 8.6 (7.6–9.7) | 22.2 (18.3–26.1) | 7.3 (6.3–8.3) | 3.64 (2.78 to 4.78) | <0.0001 | |
| Online news sources | 8.1 (7.0–9.2) | 10.2 (7.7–12.6) | 7.9 (6.8–9.1) | 1.31 (0.96 to 1.79) | 0.0886 |
| YouTube (and other video sharing sites) | 3.8 (3.0–4.5) | 10.8 (8.3–13.4) | 3.1 (2.3–3.8) | 3.86 (2.66 to 5.60) | <0.0001 |
| Television viewing websites like Hulu | 3.0 (2.4–3.6) | 7.9 (5.8–10.0) | 2.5 (1.9–3.1) | 3.37 (2.28 to 4.97) | <0.0001 |
| Some other social network (specify) | 2.2 (1.6–2.9) | 1.7 (0.2–3.3) | 2.3 (1.6–3.0) | 0.75 (0.29 to 1.94) | 0.5524 |
| 1.2 (0.9–1.5) | 7.7 (5.5–9.9) | 0.5 (0.3–0.7) | 16.97 (9.52 to 30.27) | <0.0001 | |
| Tumblr (and other blogging sites, like blogger) | 0.5 (0.3–0.7) | 2.7 (1.4–4.0) | 0.3 (0.1–0.5) | 9.41 (4.41 to 20.07) | <0.0001 |
| Searched platforms (n=799) | |||||
| Internet search engines | 79.9 (75.2–84.7) | 75.6 (69.2–82.0) | 84.8 (77.9–91.8) | 0.55 (0.29 to 1.05) | 0.0694 |
| 15.5 (12.1–18.8) | 22.9 (17.5–28.4) | 7.0 (4.0–10.0) | 3.95 (2.26 to 6.91) | <0.0001 | |
| Online news sources | 12.0 (8.9–15.1) | 13.4 (9.3–17.5) | 10.4 (5.6–15.2) | 1.33 (0.72 to 2.48) | 0.3617 |
| YouTube (and other video sharing sites) | 11.4 (7.9–14.8) | 15.8 (11.4–20.2) | 6.4 (0.7–12.0) | 2.76 (1.01 to 7.50) | 0.0429 |
| 6.6 (4.5–8.6) | 9.1 (6.0–12.2) | 3.7 (1.2–6.2) | 2.62 (1.17 to 5.84) | 0.015 | |
| Tumblr (and other blogging sites, like blogger) | 5.8 (3.2–8.4) | 8.5 (3.9–13.0) | 2.9 (1.0–4.7) | 3.14 (1.29 to 7.65) | 0.0069 |
| Some other social network (specify) | 1.8 (0.8–2.7) | 1.4 (0.2–2.5) | 2.2 (0.6–3.8) | 0.61 (0.20 to 1.89) | 0.3897 |
| Shared platforms (n=363) | |||||
| Word of mouth | 53.9 (45.2–62.6) | 54.4 (45.1–63.7) | 53.6 (38.9–68.2) | 1.03 (0.51 to 2.08) | 0.9262 |
| 33.2 (26.2–40.2) | 48.5 (39.1–57.9) | 18.3 (10.6–25.9) | 4.22 (2.23 to 7.98) | <0.0001 | |
| Text message | 24.2 (16.7–31.6) | 31.8 (22.9–40.7) | 16.9 (5.1–28.6) | 2.30 (0.90 to 5.86) | 0.0769 |
| 22.4 (16.1–28.8) | 26.8 (18.6–35.0) | 18.3 (8.9–27.7) | 1.63 (0.77 to 3.48) | 0.1932 | |
| 11.8 (7.9–15.7) | 17.2 (11.1–23.2) | 6.5 (2.1–10.8) | 3.01 (1.30 to 6.97) | 0.0059 | |
| YouTube (and other video sharing sites) | 10.9 (6.6–15.3) | 14.0 (8.5–19.6) | 7.9 (1.3–14.6) | 1.90 (0.69 to 5.27) | 0.2076 |
| Tumblr (and other blogging sites, like blogger) | 8.7 (3.6–13.8) | 11.4 (6.6–16.2) | 6.1 (0.0–15.1) | 1.99 (0.38 to 10.44) | 0.4132 |
| Some other social network (specify) | 3.9 (0.0–7.7) | 3.5 (0.0–7.3) | 4.2 (0.0–10.8) | 0.81 (0.11 to 5.93) | 0.8378 |