OR (95% CI) of sociodemographics predicting proportion of smokers nominating reasons for brand choice
| % of Wave 9 sample | Tar/nicotine levels | Price | Same as friends | Health | To help quit | Taste | Satisfaction | Pack design | |
|---|---|---|---|---|---|---|---|---|---|
| Sex | Female (54.5%) REF | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 |
| Male (45.5%) | 0.91 (0.69 to 1.19) | 0.87 (0.67 to 1.13) | 1.06 (0.76 to 1.48) | 1.19 (0.86 to 1.65) | 1.06 (0.72 to 1.57) | 1.05 (0.78 to 1.41) | 1.10 (0.84 to 1.45) | 1.45 (0.96 to 2.20) | |
| Age | 18–24 years (2.8%) | 0.39 (0.14 to 1.07) | 0.72 (0.31 to 1.67) | 9.33 (3.99 to 21.85)*** | 0.098 (0.01 to 0.74)* | 1.19 (0.42 to 3.35) | 1.11 (0.40 to 3.07) | 0.95 (0.39 to 2.36) | 1.35 (0.43–4.19) |
| 25–39 years (19.3%) | 0.87 (0.59 to 1.29) | 1.28 (0.88 to 1.86) | 2.91 (1.83-4.63)*** | 0.38 (0.28 to 0.64)*** | 0.68 (0.37 to 1.24) | 0.80 (0.51 to 1.24) | 0.46 (0.31 to 0.69)*** | 1.03 (0.56 to 1.88) | |
| 40–54 years (42.7%) | 0.85 (0.62 to 1.16) | 1.08 (0.80 to 1.46) | 1.25 (0.82 to 1.91) | 0.56 (0.39 to 0.81)** | 0.88 (0.56 to 1.39) | 0.78 (0.55 to 1.11) | 0.61 (0.44 to 0.85)** | 0.90 (0.55 to 1.48) | |
| ≥55 years (35.2%) REF | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | |
| Income | Low (27.9%) REF | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 |
| Moderate (28.5%) | 1.22 (0.85 to 1.77) | 0.61 (0.44 to 0.87)** | 0.68 (0.43 to 1.09) | 0.81 (0.82 to 1.26) | 0.71 (0.43 to 1.19) | 1.57 (1.06 to 2.36)* | 1.40 (0.96 to 2.03) | 0.70 (0.39 to 1.24) | |
| High (43.6%) | 1.31 (0.93 to 1.86) | 0.43 (0.31 to 0.60)*** | 0.76 (0.50 to 1.17) | 0.94 (0.63 to 1.41) | 0.64 (0.39 to 1.04) | 1.70 (1.17 to 2.46)** | 1.21 (0.86 to 1.71) | 0.83 (0.50 to 1.40) | |
| Heaviness of Smoking Index | 0 (12.4%) REF | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 |
| 1 (10.1%) | 1.61 (0.92 to 2.81) | 1.12 (0.65 to 1.96) | 0.24 (0.12 to 0.49)*** | 0.74 (0.38 to 1.45) | 0.64 (0.31 to 1.32) | 0.81 (0.43 to 1.51) | 1.22 (0.70 to 2.13) | 0.70 (0.29 to 1.69) | |
| 2 (16.4%) | 0.93 (0.55 to 1.56) | 1.47 (0.89 to 2.40) | 0.48 (0.28 to 0.83)** | 0.78 (0.44 to 1.43) | 0.67 (0.35 to 1.27) | 1.09 (0.61 to 1.96) | 1.41 (0.85 to 2.33) | 1.21 (0.60 to 2.46) | |
| 3 (30.0%) | 1.04 (0.66 to 1.66) | 1.82 (1.17 to 2.84)** | 0.34 (0.21 to 0.57)*** | 0.69 (0.40 to 1.18) | 0.31 (0.16 to 0.58)*** | 0.73 (0.44 to to 1.23) | 1.12 (0.72 to 1.75) | 0.61 (0.30 to 1.24) | |
| 4 (19.4%) | 1.18 (0.71 to 1.93) | 1.73 (1.07 to 2.80)* | 0.42 (0.24 to 0.71)** | 0.60 (0.33 to 1.10) | 0.55 (0.29 to 1.03) | 0.93 (0.53 to 1.62) | 1.62 (0.98 to 2.65) | 0.75 (0.36 to 1.58) | |
| 5 (8.6%) | 2.00 (1.12 to 3.56)* | 1.85 (1.05 to 3.28)* | 0.31 (0.15 to 0.64)** | 0.69 (0.34 to 1.40) | 0.51 (0.23 to 1.12) | 0.96 (0.49 to 1.87) | 1.68 (0.92 to 3.10) | 1.14 (0.50 to 2.61) | |
| 6 (3.1%) | 1.28 (0.54 to 3.06) | 5.72 (2.22 to 14.74)*** | 0.34 (0.11 to 1.05) | 0.42 (0.13 to 1.33) | 0.13 (0.02 to 0.98)* | 0.89 (0.34 to 2.34) | 1.23 (0.51 to 2.98) | 0.50 (0.11 to 2.37) |
Note. Logistic regressions were conducted separately for each reason, and included all predictors entered as a single block. *p< 0.05, **p< 0.01, ***p< 0.001.