Percentages and standard errors for main tobacco themes by news media type, 2004–2010*
| Media type and theme | 2004 | 2005 | 2006 | 2007 | 2008 | 2009 | 2010 | All years |
|---|---|---|---|---|---|---|---|---|
| Newspapers/newswires | ||||||||
| Main Theme I | ||||||||
| Secondhand smoke | 29.6 (1.1) | 19.7 (1.1) | 41.9 (1.0) | 36.3 (0.8) | 37.0 (0.8) | 34.8 (0.8) | 26.4 (1.2) | 34.3 (0.4) |
| Cessation/addiction | 19.3 (1.0) | 12.3 (0.9) | 7.3 (0.5) | 7.2 (0.4) | 14.2 (0.6) | 12.1 (0.6) | 13.6 (0.9) | 11.8 (0.2) |
| Initiation/prevention | 11.8 (0.8) | 10.9 (0.9) | 7.4 (0.5) | 4.4 (0.4) | 7.1 (0.4) | 2.6 (0.3) | 4.2 (0.5) | 6.3 (0.2) |
| None of these† | 39.4 (1.2) | 57.1 (1.4) | 43.4 (1.0) | 52.1 (0.9) | 41.7 (0.8) | 50.6 (0.9) | 55.9 (1.3) | 47.7 (0.4) |
| p Value: | p<0.0001 | |||||||
| Main Theme II | ||||||||
| Policy/regulation | 33.4 (1.1) | 23.9 (1.0) | 21.0 (0.6) | 20.7 (0.5) | 21.0 (0.5) | 23.7 (0.5) | 19.2 (0.7) | 22.1 (0.2) |
| Health effects/statistics | 16.7 (0.9) | 16.0 (0.9) | 7.6 (0.4) | 7.4 (0.3) | 8.0 (0.3) | 8.0 (0.3) | 10.0 (0.6) | 8.9 (0.2) |
| Taxes/price of products | 2.2 (0.4) | 5.0 (0.5) | 4.1 (0.3) | 10.3 (0.4) | 7.6 (0.3) | 11.3 (0.4) | 12.6 (0.6) | 8.4 (0.2) |
| Tobacco economics/business | 9.2 (0.7) | 7.5 (0.6) | 6.5 (0.4) | 6.9 (0.3) | 9.9 (0.3) | 6.4 (0.3) | 8.9 (0.5) | 7.8 (0.2) |
| Legal/lawsuits | 22.3 (1.0) | 15.8 (0.9) | 8.8 (0.4) | 3.2 (0.2) | 6.6 (0.3) | 5.4 (0.3) | 7.9 (0.5) | 7.4 (0.1) |
| None of theseठ| 16.2 (0.9) | 31.8 (1.1) | 52.0 (0.7) | 51.5 (0.6) | 47.0 (0.6) | 45.2 (0.6) | 41.5 (0.9) | 45.5 (0.3) |
| p Value: | p<0.0001 | |||||||
| Television networks | ||||||||
| Main Theme I | ||||||||
| Cessation/addiction | 31.8 (3.3) | 18.7 (1.7) | 15.7 (1.6) | 29.8 (2.7) | 46.1 (3.1) | 35.1 (2.3) | 30.7 (4.6) | 27.1 (0.9) |
| Secondhand smoke | 20.9 (2.9) | 14.8 (1.5) | 32.3 (2.1) | 23.8 (2.5) | 17.2 (2.4) | 15.2 (1.7) | 15.8 (3.6) | 20.7 (0.8) |
| Initiation/prevention | 23.4 (3.0) | 9.4 (1.3) | 8.0 (1.2) | 2.8 (1.0) | 6.6 (1.6) | 3.0 (0.8) | 5.9 (2.4) | 7.9 (0.6) |
| None of these† | 23.9 (3.0) | 57.2 (2.1) | 44.0 (2.2) | 43.6 (3.0) | 30.1 (2.9) | 46.7 (2.4) | 47.5 (5.0) | 44.4 (1.0) |
| p Value: | p<0.0001 | |||||||
| Main Theme II | ||||||||
| Health effects/statistics | 70.9 (3.2) | 29.4 (1.7) | 16.1 (1.2) | 16.8 (1.6) | 26.0 (1.9) | 18.1 (1.3) | 22.9 (3.0) | 23.2 (0.7) |
| Policy/regulation | 18.0 (2.7) | 15.9 (1.4) | 12.8 (1.1) | 12.8 (1.4) | 11.1 (1.4) | 18.7 (1.3) | 14.4 (2.5) | 14.7 (0.6) |
| Legal/lawsuits | 1.5 (0.8) | 11.7 (1.2) | 8.8 (0.9) | 6.0 (1.0) | 2.3 (0.7) | 0.9 (0.3) | 1.5 (0.9) | 5.7 (0.4) |
| Taxes/price of products | 1.5 (0.8) | 2.3 (0.6) | 1.0 (0.3) | 3.6 (0.8) | 2.3 (0.7) | 4.7 (0.7) | 6.5 (1.7) | 2.8 (0.3) |
| Tobacco economics/business | 0.0 (0.0) | 2.0 (0.5) | 1.7 (0.4) | 0.7 (0.4) | 5.5 (1.0) | 2.9 (0.6) | 7.0 (1.8) | 2.5 (0.3) |
| None of theseঠ| 8.3 (1.9) | 38.7 (1.9) | 59.7 (1.5) | 60.1 (2.1) | 52.7 (2.2) | 54.7 (1.7) | 47.8 (3.5) | 51.0 (0.8) |
| p Value: | p<0.0001 | |||||||
Numbers in parentheses indicate SEs, and columns may not total 100% because of rounding.
*p Values based on χ2 tests of the differences in the distribution of tobacco themes by year.
†Not coded as being in any of the 3 Main Theme I categories.
‡Not coded as being in any of the 5 Main Theme II categories.
§Across all study years, on average, 20.9% of newspaper/newswire articles were coded as ‘none of these’ for both Main Theme I and II.
¶Across all study years, on average, 20.4% of television stories were coded as ‘none of these’ for both Main Theme I and II.