Table 5

Current situation of the regulations on tobacco advertisement, promotion and physical sales in Japan, China, and South Korea

ThemeJapanChinaKorea
AdvertisementVoluntary restrictions on product advertisement on TV, radio, public transportations and outdoor boards
Corporate advertisements on TV, product advertisements on adult magazines are still unrestricted and prevalent
Legal ban on product advertisement on TV, radio, movies, newspapers, magazines, gyms etc.Legal ban on product advertisement on TV, radio, newspapers and magazines
Bans on corporate advertisement on TV and radio upheld by court
Voluntary restrictions on smoking scenes on TV dramas
The number of product advertisements in adult magazines are restricted by annual frequency (eg, under 10 times per year)
Promotion or sponsorshipSponsorship for sports and social activities (eg, a professional volleyball team and a Japanese chess tournament) are unrestricted and prevalentSponsorships for social activities (eg, elementary school) are still unrestricted and prevalentCorporate sponsorship for social, cultural, musical, sports activities (eg, elementary schools sponsored by the tobacco industry) are still unrestricted and prevalent
Physical salesSales to minors are legally prohibited (under age 20)
Vending machines are restricted based on proximity to nearby retailers, but are prevalent nationwide
Minors’ access to vending machines is restricted by an identification card (TASPO), but its misuse has been reported
No restriction on retailers’ proximity to schools
Sales to minors are legally prohibited (under age 18)
Vending machines are prohibited
Retailers’ proximity to schools is restricted
Sales to minors are legally prohibited (under age 19)
Vending machines are restricted by proximity to nearby retailers
Minors’ access to vending machines is restricted by an identification card
No restriction on retailers’ proximity to schools