Table 2

Marginal mean inflation-adjusted stick prices ($Aug2013) by PP/CPI phase, store type, city and SES category, estimated using linear mixed models, with post-estimation Wald tests for main effects and within-group comparisons

 Most-prominently advertised single pack by market segment
Value brands (n=1135)Mainstream brands (n=802)Premium brands (n=3536)All lowest-priced packs (n=5859)
Stick price (95% CI)Stick price (95% CI)Stick price (95% CI)Stick price (95% CI)
Plain packaging/Consumer Price Index phase(Wald χ2=61.36, p<0.001)(Wald χ2=117.82, p<0.001)(Wald χ2=822.63, p<0.001)(Wald χ2=291.06, p<0.001)
 May–July 2012 (Ref)$0.576 ($0.567 to $0.584)$0.694 ($0.683 to $0.704)$0.742 ($0.738 to $0.747)$0.573 ($0.568 to $0.579)
 August–October 2012$0.577 ($0.569 to $0.585)$0.704 ($0.694 to $0.713)**$0.748 ($0.744 to $0.752)***$0.569 ($0.564 to $0.574)*
 November 2012–January 2013$0.576 ($0.568 to $0.584)$0.710 ($0.701 to $0.720)***$0.748 ($0.744 to $0.752)***$0.568 ($0.564 to $0.573)*
 February–April 2013$0.595 ($0.587 to $0.604)***$0.736 ($0.726 to $0.746)***$0.777 ($0.773 to $0.782)***$0.597 ($0.592 to $0.602)***
 May–July 2013$0.588 ($0.578 to $0.597)*$0.746 ($0.735 to $0.757)***$0.782 ($0.778 to $0.786)***$0.592 ($0.587 to $0.597)***
 August 2013$0.590 ($0.579 to $0.602)*$0.757 ($0.744 to $0.771)***$0.793 ($0.787 to $0.798)***$0.591 ($0.585 to $0.598)***
Store type(Wald χ2=31.62, p<0.001)(Wald χ2=55.58, p<0.001)(Wald χ2=171.63, p<0.001)(Wald χ2=58.52, p<0.001)
 Supermarket (Ref)$0.552 ($0.540 to $0.564)$0.679 ($0.663 to $0.695)$0.734 ($0.727 to $0.742)$0.556 ($0.548 to $0.563)
 Convenience store$0.593 ($0.575 to $0.611)***$0.715 ($0.692 to $0.739)*$0.749 ($0.739 to $0.759)*$0.586 ($0.576 to $0.597)***
 Small mixed business†$0.594 ($0.573 to $0.614)**$0.714 ($0.676 to $0.751)$0.767 ($0.754 to $0.779)***$0.598 ($0.585 to $0.611)***
 Petrol station$0.605 ($0.586 to $0.624)***$0.753 ($0.739 to $0.766)***$0.794 ($0.787 to $0.800)***$0.590 ($0.583 to $0.598)***
 Newsagent/lottery$0.589 ($0.573 to $0.605)***$0.680 ($0.656 to $0.704)$0.739 ($0.729 to $0.748)$0.591 ($0.581 to $0.601)***
City(Wald χ2=5.06, p=0.168)(Wald χ2=7.00, p=0.072)(Wald χ2=1.22, p=0.748)(Wald χ2=12.48, p=0.006)
 Sydney (Ref)$0.576 ($0.563 to $0.589)$0.722 ($0.707 to $0.738)$0.762 ($0.756 to $0.769)$0.591 ($0.584 to $0.598)
 Melbourne$0.587 ($0.575 to $0.600)$0.718 ($0.704 to $0.732)$0.762 ($0.755 to $0.768)$0.575 ($0.568 to $0.582)**
 Adelaide$0.566 ($0.545 to $0.587)$0.702 ($0.676 to $0.727)$0.757 ($0.748 to $0.766)$0.578 ($0.567 to $0.588)*
 Perth$0.592 ($0.577 to $0.608)$0.745 ($0.723 to $0.768)$0.763 ($0.753 to $0.773)$0.573 ($0.563 to $0.584)**
Area socioeconomic status(Wald χ2=2.71, p=0.438)(Wald χ2=2.74, p=0.434)(Wald χ2=1.07, p=0.784)(Wald χ2=9.34, p=0.025)
 Most disadvantage (Ref)$0.583 ($0.568 to $0.598)$0.714 ($0.697 to $0.731)$0.760 ($0.752 to $0.768)$0.571 ($0.563 to $0.580)
 Moderate disadvantage$0.584 ($0.565 to $0.602)$0.711 ($0.688 to $0.735)$0.762 ($0.753 to $0.771)$0.581 ($0.571 to $0.590)
 Low disadvantage$0.590 ($0.577 to $0.602)$0.729 ($0.714 to $0.744)$0.759 ($0.752 to $0.766)$0.578 ($0.571 to $0.586)
 Least disadvantage$0.574 ($0.560 to $0.588)$0.724 ($0.707 to $0.740)$0.764 ($0.757 to $0.771)$0.589 ($0.582 to $0.597)**
  • *p<0.05; **p<0.01; ***p<0.001.

  • †Includes corner stores, milk bars, delis, general stores, etc.