Australian 2011 cigarette retail sales volumes by brand and distribution channel
| Brand sales | Per cent | Distribution channel sales | Per cent |
|---|---|---|---|
| Winfield (BATA) | 23.6 | Supermarkets | 54.1 |
| Longbeach (PM) | 16.9 | Tobacco specialists | 17.4 |
| Peter Jackson (PM) | 12.5 | Convenience stores | 16.8 |
| Horizon (ITA) | 11.7 | Independent small grocers | 6.2 |
| Benson & Hedges (BATA) | 10.0 | Forecourt retailers | 1.4 |
| Holiday (BATA) | 4.3 | Newsagent-tobacconists/kiosks | 1.3 |
| Marlboro (PM) | 3.8 | Food/drink specialists | 0.9 |
| Dunhill (BATA) | 3.7 | Other | 1.9 |
| Peter Stuyvesant (ITA) | 1.1 | ||
| Pall Mall (BATA) | 0.8 | ||
| Choice (PM) | 0.6 | ||
| John Player Special JPS (ITA) | 0.6 | ||
| Other brands | 10.5 |
Source: Euromonitor International. Country Report: Cigarettes in Australia. August 2012. http://www.euromonitor.com/tobacco (accessed 1 Mar 2013).7 Table 15: Cigarette brand shares, 2011 (p. 12) and table 16: Sales of cigarettes by distribution format, 2011 (p. 13).
BATA, British American Tobacco Australia Limited; JPS, John Player Special; PM, Philip Morris Limited; ITA, Imperial Tobacco Australia Limited.