Fully branded pack | Plain pack after 10 days | Comparison | |
---|---|---|---|
Mean* (SD) | Mean (SD) | t (p value) | |
This pack makes me feel like | |||
Buying it | 4.04 (0.73) | 2.80 (1.17) | 10.02 (<0.001) |
Rolling a cigarette | 4.19 (0.74) | 2.83 (1.00) | 12.19 (<0.001) |
Reducing consumption | 2.09 (1.06) | 2.50 (1.23) | 3.38 (0.001) |
Stubbing out a cigarette I started smoking | 1.76 (0.88) | 2.03 (1.14) | −2.61 (0.01) |
Quitting smoking | 1.93 (0.94) | 2.32 (1.20) | −3.38 (0.001) |
Smoking less in front of people | 1.78 (0.98) | 2.37 (1.25) | 4.64 (<0.001) |
Hiding it when I smoke in front of people | 1.48 (0.72) | 2.22 (1.32) | 6.12 (<0.001) |
Significant results are in bold.
*Scale 1–5.