Illicit tobacco (IT) awareness, purchase and attitudes in the consumer research, phases 1 and 2
| July 2009 (n=4105) (%) | Mar/Apr 2011 (n=4111) (%) | Z test | |
|---|---|---|---|
| Awareness of IT (only asked of non-smokers; base non-smokers n=1661, 2029) | 54 | 69 | p<0.01 |
| Purchasers of IT (only asked of current smokers; base current smokers n=2444, 2082) | 20 | 18 | ns |
| IT proportion of total consumption (base IT purchasers, n=477, 381) | 36 | 33 | ns |
| Purchase IT from shops (base IT purchasers, n=477, 381) | 6 | 14 | p<0.01 |
| IT composition (base IT purchasers, n=477, 381): | |||
| (1) Foreign brands not normally found in UK | 22 | 35 | p<0.01 |
| (2) Counterfeit/fake | 25 | 26 | ns |
| (3) UK brands | 53 | 39 | p<0.01 |
| (IT products) don't do anyone any harm (% disagreeing) | 80 | 82 | ns |
| Buying IT is no ‘big deal’ (% disagreeing) | 65 | 68 | p<0.05 |
| IT is a danger to children because they can buy them easily and cheaply (% agreeing) | 87 | 88 | ns |
| Billions of pounds a year of tax which could be spent on schools and hospitals is lost (% agreeing) | 75 | 75 | ns |
| IT brings crime into the local community (% agreeing) | 63 | 64 | ns |
| IT makes it possible for me to smoke when I couldn't afford it otherwise (base IT purchasers, n=477, 381) | 63 | 67 | ns |
| Everyone does it (buy IT) (base IT purchasers, n=477, 381) | 69 | 56 | p<0.01 |
| Likely to report someone if you suspected them of selling IT | 26 | 29 | p<0.05 |
| Likely to report someone if you suspected them of selling IT to children | 75 | 75 | ns |
Note: Base total sample unless otherwise indicated.
ns, non-significant.